Dixons seems to have pulled its recent, ill-advised strapline "The last place you want to go"
http://www.theregister.co.uk/2009/12/22 ... _campaign/
Ill-conceived advertising
-
- Posts: 200
- Joined: Fri 02 Jan, 2004 09.45
If Dixons didn't have its unenviable reputation for crapness, people might have been more inclined to see it as intended, and if they had actually used it more widely - the only time I (and seemingly many others) saw that strapline was on the website, and thus wondered whether somebody with a grudge had defaced the website.
I heard similar reports about the Emperor's New Clothes.rts wrote:I thought the Dixons campaign was excellent. Very refreshing, and I'd hope people were intelligent enough to understand it's irony, rather than autistically taking it on face value.
There's definitely some dodgy, contrived - if not ill-conceived - advertising going on over the road at TVF right now.
Boots: "Here Come the Girls". Instantly excluding half the population. They didn't have any proper Christmas ad this year. And this year is the first in a long time I haven't used their website for lots of Christmas 3 for 2 offers for presents. No specific reason why, didn't even look at the site.