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Re: Another High Street Rebrand

Posted: Thu 24 Jan, 2019 21.24
by woah
I remember that - it was a very bizarre shopping experience. Like you say (and can see) it was barely touched fit out wise, only a couple of floors were opened so you couldn't get to some of the bits shown in the photos like the service desk/restaurant. I think it closed as Sunwin in 2006 and never re-opened after TK Maxx vacated, it was demolished a few months ago to make way for a new development including a new H&M store.

Re: Another High Street Rebrand

Posted: Fri 25 Jan, 2019 19.40
by thegeek

Re: Another High Street Rebrand

Posted: Fri 25 Jan, 2019 22.45
by AxG
And more new packaging.
Image

Re: Another High Street Rebrand

Posted: Sat 26 Jan, 2019 00.29
by Pete
TheAxG wrote: Fri 25 Jan, 2019 22.45 And more new packaging.
Image
Yes I saw this today in Tesco and they are gorgeous

Re: Another High Street Rebrand

Posted: Sat 26 Jan, 2019 10.09
by thegeek
Have they done a Cadbury and dropped the possessive, or is it just round the side of the box?

Re: Another High Street Rebrand

Posted: Sat 26 Jan, 2019 12.57
by Pete
thegeek wrote: Sat 26 Jan, 2019 10.09 Have they done a Cadbury and dropped the possessive, or is it just round the side of the box?
It wraps around the box

Re: Another High Street Rebrand

Posted: Sat 26 Jan, 2019 16.05
by Alexia
Pushing the company name over the now much-smaller brand I notice. That All-Bran / Crunchy Nut box is almost indistinguishable at a glance / if you have sight problems.

Wonder what shiny-ass marketing grad thought that up.

Re: Another High Street Rebrand

Posted: Sat 26 Jan, 2019 16.29
by Pete
Alexia wrote: Sat 26 Jan, 2019 16.05 Pushing the company name over the now much-smaller brand I notice. That All-Bran / Crunchy Nut box is almost indistinguishable at a glance / if you have sight problems.

Wonder what shiny-ass marketing grad thought that up.
I mean there's a pretty big product picture in the middle

Re: Another High Street Rebrand

Posted: Sun 27 Jan, 2019 09.23
by bilky asko
Either your mother is thick or she's sick of being told what cereal to buy by you.

Re: Another High Street Rebrand

Posted: Wed 06 Feb, 2019 19.59
by sqwidge1978
Card Foctory has had a rebrand towards the end of last year.

Old Logo
Image

Stacked/Square Version
Image

New Logo
Image

Square Version
Image

New Store Front

Image

Re: Another High Street Rebrand

Posted: Thu 07 Feb, 2019 08.00
by Pete
returning to kelloggs for a moment. I notice the corn flakes word mark remains the same size despite the other changes around it.