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Re: Another High Street Rebrand
Posted: Fri 25 Jan, 2019 22.45
by AxG
And more new packaging.

Re: Another High Street Rebrand
Posted: Sat 26 Jan, 2019 00.29
by Pete
TheAxG wrote: Fri 25 Jan, 2019 22.45
And more new packaging.
Yes I saw this today in Tesco and they are gorgeous
Re: Another High Street Rebrand
Posted: Sat 26 Jan, 2019 10.09
by thegeek
Have they done a Cadbury and dropped the possessive, or is it just round the side of the box?
Re: Another High Street Rebrand
Posted: Sat 26 Jan, 2019 12.57
by Pete
thegeek wrote: Sat 26 Jan, 2019 10.09
Have they done a Cadbury and dropped the possessive, or is it just round the side of the box?
It wraps around the box
Re: Another High Street Rebrand
Posted: Sat 26 Jan, 2019 16.05
by Alexia
Pushing the company name over the now much-smaller brand I notice. That All-Bran / Crunchy Nut box is almost indistinguishable at a glance / if you have sight problems.
Wonder what shiny-ass marketing grad thought that up.
Re: Another High Street Rebrand
Posted: Sat 26 Jan, 2019 16.29
by Pete
Alexia wrote: Sat 26 Jan, 2019 16.05
Pushing the company name over the now much-smaller brand I notice. That All-Bran / Crunchy Nut box is almost indistinguishable at a glance / if you have sight problems.
Wonder what shiny-ass marketing grad thought that up.
I mean there's a pretty big product picture in the middle
Re: Another High Street Rebrand
Posted: Sun 27 Jan, 2019 09.23
by bilky asko
Either your mother is thick or she's sick of being told what cereal to buy by you.
Re: Another High Street Rebrand
Posted: Wed 06 Feb, 2019 19.59
by sqwidge1978
Card Foctory has had a rebrand towards the end of last year.
Old Logo
Stacked/Square Version
New Logo
Square Version
New Store Front

Re: Another High Street Rebrand
Posted: Thu 07 Feb, 2019 08.00
by Pete
returning to kelloggs for a moment. I notice the corn flakes word mark remains the same size despite the other changes around it.
Re: Another High Street Rebrand
Posted: Fri 08 Feb, 2019 21.08
by Finn
sqwidge1978 wrote: Wed 06 Feb, 2019 19.59
Card Foctory has had a rebrand towards the end of last year.
Old Logo
New Logo
That is such a step backwards. It looks really cheap.
Ad yes, I do know that card factory is really cheap... ;)
Re: Another High Street Rebrand
Posted: Fri 08 Feb, 2019 21.42
by all new Phil
Neil DG wrote: Fri 08 Feb, 2019 21.08
sqwidge1978 wrote: Wed 06 Feb, 2019 19.59
Card Foctory has had a rebrand towards the end of last year.
Old Logo
New Logo
That is such a step backwards. It looks really cheap.
Ad yes, I do know that card factory is really cheap... ;)
I rather like it. The old one looked like it was designed by Tracey in HR on her lunch break. The new one looks like Tracey has been sent on a half day Introduction to Design course.