Another High Street Rebrand

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AxG
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And more new packaging.
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Pete
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TheAxG wrote: Fri 25 Jan, 2019 22.45 And more new packaging.
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Yes I saw this today in Tesco and they are gorgeous
"He has to be larger than bacon"
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thegeek
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Have they done a Cadbury and dropped the possessive, or is it just round the side of the box?
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Pete
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thegeek wrote: Sat 26 Jan, 2019 10.09 Have they done a Cadbury and dropped the possessive, or is it just round the side of the box?
It wraps around the box
"He has to be larger than bacon"
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Alexia
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Pushing the company name over the now much-smaller brand I notice. That All-Bran / Crunchy Nut box is almost indistinguishable at a glance / if you have sight problems.

Wonder what shiny-ass marketing grad thought that up.
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Pete
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Alexia wrote: Sat 26 Jan, 2019 16.05 Pushing the company name over the now much-smaller brand I notice. That All-Bran / Crunchy Nut box is almost indistinguishable at a glance / if you have sight problems.

Wonder what shiny-ass marketing grad thought that up.
I mean there's a pretty big product picture in the middle
"He has to be larger than bacon"
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bilky asko
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Either your mother is thick or she's sick of being told what cereal to buy by you.
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sqwidge1978
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Joined: Sat 25 Jun, 2016 15.42

Card Foctory has had a rebrand towards the end of last year.

Old Logo
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Stacked/Square Version
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New Logo
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Square Version
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New Store Front

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Pete
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returning to kelloggs for a moment. I notice the corn flakes word mark remains the same size despite the other changes around it.
"He has to be larger than bacon"
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Finn
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Location: Manchester

sqwidge1978 wrote: Wed 06 Feb, 2019 19.59 Card Foctory has had a rebrand towards the end of last year.

Old Logo
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New Logo
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That is such a step backwards. It looks really cheap.

Ad yes, I do know that card factory is really cheap... ;)
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all new Phil
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Location: Next door to Hell

Neil DG wrote: Fri 08 Feb, 2019 21.08
sqwidge1978 wrote: Wed 06 Feb, 2019 19.59 Card Foctory has had a rebrand towards the end of last year.

Old Logo
Image



New Logo
Image

That is such a step backwards. It looks really cheap.

Ad yes, I do know that card factory is really cheap... ;)
I rather like it. The old one looked like it was designed by Tracey in HR on her lunch break. The new one looks like Tracey has been sent on a half day Introduction to Design course.
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