Another High Street Rebrand

[Jonny]

Their new store in the MetroCentre's redesigned Platinum Mall opened with that fascia, which looks a lot better without the white holding shape seen above.

A strange period of dual-branding, if the also new flagship Tottenham Court Road store is anything to go by? The "new logo" has not been used beyond main external shop front signage (to my knowledge) and you can see why - it's nice enough in this limited context but much less distinctive if removed from it and applied to all surrounding materials. The serif "W" has a lot of equity.

[thegeek]

I hope they do something sympathetic to the the fascia in Walthamstow - it's in a lovely building (check out the beehive in the masonry - and while you're at it, the inviting window display)

Nothing's more inviting than open coffins! Maybe they should put some mannequin corpses in just to make it complete.

my missus went past on the bus after a long day at work and thought "those look comfortable"...

[AgainWTheNorth]

Maybe the Waterstones logo isn't going to change? Maybe only the wordmark will change; the serif W's been in use for all but 3 years of Waterstones (and previously Waterstone's) existence.

[WillPS]

Looks like what's left of Little Chef are trying to do a Co-op, with their fourth rebrand in 10 years:
http://m.wiltshiretimes.co.uk/news/1452 ... velopment/

[bilky asko]

Here's my local branch of Waterstone[']s complete with Wet Paint signs.


I also saw my local mobile phone shop. It was good I tell

[Philip]

Looks like what's left of Little Chef are trying to do a Co-op, with their fourth rebrand in 10 years:
http://m.wiltshiretimes.co.uk/news/1452 ... velopment/

I quite liked the last look they rolled out to some locations, with the red cladding on the outside of buildings.

Can't remember the last time I went to a Little Chef mind.

[Alexia]

Wet Paint signs.

Are they signs that say "Wet Paint", or Paint signs that are wet?

[woah]

It'll be interesting to see how quickly they roll out the new Co-op look and where the first new stores will pop up - they were quite quick with a lot of the stores when they did the 2007 rebrand. It'll also be interesting to see what changes are made to the interior of existing stores since a lot (but not all) are still looking pretty smart.

I noticed last night they've already put the new logo on their distribution depot in the East Midlands, just by the M1.

[james2001]

I think the first new stores have already popped up, there were photos of a couple the day the rebrand was unveiled.

[Critique]

I was speaking to someone who works for the EoE Co-op the other day who seemed to think they'd be getting the new old logo too. I would assume this is not the case but couldn't be sure, as they've not had their square logo for long, and have probably only just got to the end of changing the fascias of all their stores (although not the interiors, quite a few of which could do with an update to bring them out of the 90s). Then again, the promotion posters the EoE Co-op have been putting in their window recently have contained the Co-operative (and now Co-op) logo, whereas before whilst they used the design of the Co-operative posters, I'm sure they never actually had the logo on them.

[woah]

It'll be nice to see this store here in Sheffield restored with the Co-op logo - they refurbed it in early 2008 but the logo's always looked a bit odd squashed at the bottom of the square shaped sign space, obviously designed with the older logo in mind!

https://goo.gl/maps/PXfKDExiMnM2