Another High Street Rebrand

AgainWTheNorth · Fri 27 May, 2016 00.05

Maybe the Waterstones logo isn't going to change? Maybe only the wordmark will change; the serif W's been in use for all but 3 years of Waterstones (and previously Waterstone's) existence.

WillPS · Sat 28 May, 2016 13.03

Looks like what's left of Little Chef are trying to do a Co-op, with their fourth rebrand in 10 years:
http://m.wiltshiretimes.co.uk/news/1452 ... velopment/

bilky asko · Sat 28 May, 2016 13.14

Here's my local branch of Waterstone[']s complete with Wet Paint signs.

I also saw my local mobile phone shop. It was good I tell

Philip · Sat 28 May, 2016 13.55

WillPS wrote:Looks like what's left of Little Chef are trying to do a Co-op, with their fourth rebrand in 10 years:
http://m.wiltshiretimes.co.uk/news/1452 ... velopment/

I quite liked the last look they rolled out to some locations, with the red cladding on the outside of buildings.

Can't remember the last time I went to a Little Chef mind.

Alexia · Sat 28 May, 2016 20.54

bilky asko wrote: Wet Paint signs.

Are they signs that say "Wet Paint", or Paint signs that are wet?

woah · Sun 29 May, 2016 11.21

It'll be interesting to see how quickly they roll out the new Co-op look and where the first new stores will pop up - they were quite quick with a lot of the stores when they did the 2007 rebrand. It'll also be interesting to see what changes are made to the interior of existing stores since a lot (but not all) are still looking pretty smart.

I noticed last night they've already put the new logo on their distribution depot in the East Midlands, just by the M1.

james2001 · Sun 29 May, 2016 12.39

I think the first new stores have already popped up, there were photos of a couple the day the rebrand was unveiled.

Critique · Sun 29 May, 2016 13.23

I was speaking to someone who works for the EoE Co-op the other day who seemed to think they'd be getting the new old logo too. I would assume this is not the case but couldn't be sure, as they've not had their square logo for long, and have probably only just got to the end of changing the fascias of all their stores (although not the interiors, quite a few of which could do with an update to bring them out of the 90s). Then again, the promotion posters the EoE Co-op have been putting in their window recently have contained the Co-operative (and now Co-op) logo, whereas before whilst they used the design of the Co-operative posters, I'm sure they never actually had the logo on them.

woah · Sun 29 May, 2016 14.47

It'll be nice to see this store here in Sheffield restored with the Co-op logo - they refurbed it in early 2008 but the logo's always looked a bit odd squashed at the bottom of the square shaped sign space, obviously designed with the older logo in mind!

https://goo.gl/maps/PXfKDExiMnM2

cwathen · Sun 29 May, 2016 16.02

woah wrote:It'll be interesting to see how quickly they roll out the new Co-op look and where the first new stores will pop up - they were quite quick with a lot of the stores when they did the 2007 rebrand. It'll also be interesting to see what changes are made to the interior of existing stores since a lot (but not all) are still looking pretty smart.

I noticed last night they've already put the new logo on their distribution depot in the East Midlands, just by the M1.

All the stores down here have already got the uniforms changed over and most internal (non-fixed) POS updated. Co-Op branded stock is starting to filter through (mainly on the perishable items for obvious reasons) but obviously this will take some time to complete. No refits yet though.

thecorrector · Tue 31 May, 2016 20.14

First post here, so hello. My local Co-op had a full internal refit just under a month ago, and they've been back to amend the frontage. Sadly, it's a hideous halfway house.

One-off or more to come like this?

EDIT: now with image, apologies