BBC Local Radio to drop 'Radio' branding.

nwtv2003 · Mon 10 Nov, 2008 22.00

http://radiotoday.co.uk/news.php?extend.4043

Basically from sometime soon all BBC Local Radio stations will drop the Radio name basically to show that they're more than Radio, ie having a strong online presence. Doesn't make much difference for the Car Radio displays, when scanning I still get BBC Manc, BBC Mrsy, BBC Shef, BBC Stke and BBCymru anyway.

Makes sense, plus all stations will get new logos.

Jovis · Mon 10 Nov, 2008 22.28

Can't see the public noticing the difference really, as they'll still call it BBC Radio Solent or whatever.

Sput · Tue 11 Nov, 2008 12.38

But how will we know we're listening to the radio?!

Spencer For Hire · Tue 11 Nov, 2008 12.56

I think the point which has been missed here is that this change only applies to off air branding. On air, the stations will continue with the word Radio. So essentially each station will have two names. How unbelievably absurd, and what better way to weaken a brand?

It seems even more unbelievable when you consider that the recent rebrand of the national services has included a consistent 'BBC RADIO' element to each logo, which has even resulted in BBC 7 changing its name to BBC Radio 7.

Are the Chuckle Brothers in charge?

Sput · Tue 11 Nov, 2008 12.58

Spencer For Hire wrote: Are the Chuckle Brothers in charge?

Way to ruin a decent post, my man.

Spencer For Hire · Tue 11 Nov, 2008 14.39

Sput wrote:Way to ruin a decent post, my man.

No danger of that with you then, dear.

Sput · Tue 11 Nov, 2008 15.49

I just think it let it down in a moment of daily mail-esque arrogance is all.

James H · Wed 12 Nov, 2008 01.59

We pay good money for the left wing-liberal BBC to broadcast their NuLabour nonsense and for managers to spend our licence payers money on pointless name changes and Jonathan Ross.

Time to scrap the licence fee, let them sink in the real world like any other company and see how they hack it. I do not see how I should continue to pay the TV-TAX when I do not even watch television except for Doctor Who.

Sput · Wed 12 Nov, 2008 08.00

Oh so close! You forgot "Broon" and his pinko conspiracy to eradicate Britain of hardworking honest middle class people.

Spencer For Hire · Wed 12 Nov, 2008 10.43

Sput wrote:I just think it let it down in a moment of daily mail-esque arrogance is all.

Well that wasn't the intention - just an expression of disbelief that someone came up with such a moronic idea.

Sput · Wed 12 Nov, 2008 10.44

I know, I've been reading the daily mail's idiot commenters for too long and that's one of the phrases they use.