Another High Street Rebrand

[Whataday]

Evri looks like Evil to me. Not a great brand.

[thegeek]

Seemingly in America they had an odd transition period which used the new Pringles face man (or whatever he's called) with the old wordmark:

Julius Pringle, or 'Mr P', according to Wikipedia.

turns out it really is 'according to Wikipedia'

[JAS84]

Morphy Richards has a new look. They must've had that old logo since the 80s at least.
https://www.morphyrichards.com/en-gb

[Alexia]

New logo on the website, old logo on featured product in photo. The BBC would be proud.

[Whataday]

The very first post in this thread is about Next changing their logo from NEXT to next in 2007. These signs were put up yesterday so they are going back to the capitalised logo. I've not seen it on their website or social media yet.

It's being rolled out across their stores between now and the end of the year.

[Whataday]

HMV is currently rebranding as The HMV Shop.



The Cardiff branch has been closed for several weeks for a refurb.

[Jacket]

And for reasons that I'm sure make sense to somebody, they're using two different logos.

[Joe]

It’s quite normal these days to have different logo lockups and styles.

[thegeek]

I’ve noticed that John Lewis and Waitrose don’t always verbally include the ‘and Partners’ bit in their advertising. Maybe there are valid reasons for not doing so, but if they’re not going to use their ‘full name’, nobody else will.

I've definitely noticed a softening on this. Their email about being closed for the Queen's funeral referred twice to 'Waitrose stores'. I feel like a year or two ago they'd have gone out of their way to call them 'Waitrose & Partners stores'.

[Jonny]

I’ve noticed that John Lewis and Waitrose don’t always verbally include the ‘and Partners’ bit in their advertising. Maybe there are valid reasons for not doing so, but if they’re not going to use their ‘full name’, nobody else will.

I've definitely noticed a softening on this. Their email about being closed for the Queen's funeral referred twice to 'Waitrose stores'. I feel like a year or two ago they'd have gone out of their way to call them 'Waitrose & Partners stores'.

I thought something looked different about their new advert - just a plain "John Lewis" wordmark at the end, no "& Partners" nor the barcode logo design.

That rebrand was such a retrograde step. It resulted in two unwieldy brand names that would inevitably be shortened and wordmarks that are much less distinctive.

[Pete]

That rebrand was such a retrograde step. It resulted in two unwieldy brand names that would inevitably be shortened and wordmarks that are much less distinctive.

Yup, the original wordmarks were so distinct with that sharp point on the J and L. Some of the brand elements around it could have done with some freshening but honestly don't know what they were thinking with the new logos.