Another High Street Rebrand

Bob · Thu 31 Mar, 2022 17.59

The very first post in this thread is about Next changing their logo from NEXT to next in 2007. These signs were put up yesterday so they are going back to the capitalised logo. I've not seen it on their website or social media yet.

DAS · Thu 31 Mar, 2022 19.18

Ah man. Am I the only one who is devastated to find out they've periodically looked at this thread for FIFTEEN YEARS?!

Whataday · Fri 01 Apr, 2022 18.00

Evri looks like Evil to me. Not a great brand.

thegeek · Tue 05 Apr, 2022 08.21

thegeek wrote: Sat 08 Jan, 2022 06.19
Philip wrote: Fri 07 Jan, 2022 17.49
Seemingly in America they had an odd transition period which used the new Pringles face man (or whatever he's called) with the old wordmark:

Julius Pringle, or 'Mr P', according to Wikipedia.

turns out it really is 'according to Wikipedia'

JAS84 · Fri 08 Apr, 2022 22.58

Morphy Richards has a new look. They must've had that old logo since the 80s at least.
https://www.morphyrichards.com/en-gb

Alexia · Sat 09 Apr, 2022 23.45

New logo on the website, old logo on featured product in photo. The BBC would be proud.

Whataday · Tue 19 Apr, 2022 14.56

Bob wrote: Thu 31 Mar, 2022 17.59 The very first post in this thread is about Next changing their logo from NEXT to next in 2007. These signs were put up yesterday so they are going back to the capitalised logo. I've not seen it on their website or social media yet.

It's being rolled out across their stores between now and the end of the year.

Whataday · Wed 07 Sep, 2022 13.06

HMV is currently rebranding as The HMV Shop.

The Cardiff branch has been closed for several weeks for a refurb.

Jacket · Wed 07 Sep, 2022 14.34

And for reasons that I'm sure make sense to somebody, they're using two different logos.

Joe · Wed 07 Sep, 2022 17.27

It’s quite normal these days to have different logo lockups and styles.

thegeek · Fri 16 Sep, 2022 23.09

Joe wrote: Fri 24 Sep, 2021 20.40 I’ve noticed that John Lewis and Waitrose don’t always verbally include the ‘and Partners’ bit in their advertising. Maybe there are valid reasons for not doing so, but if they’re not going to use their ‘full name’, nobody else will.

I've definitely noticed a softening on this. Their email about being closed for the Queen's funeral referred twice to 'Waitrose stores'. I feel like a year or two ago they'd have gone out of their way to call them 'Waitrose & Partners stores'.