Another High Street Rebrand

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AgainWTheNorth
Posts: 22
Joined: Thu 28 Jan, 2016 03.12

Well, makes sense; if they make it seem as though you can't go to Asda, you'll go to Morrisons instead! At least, it could work that way.
Then again, I'm an American - what do I know?
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Finn
Posts: 614
Joined: Sun 06 Nov, 2005 17.02
Location: Manchester

Sorry. The photo looked embedded to me.

Here's a link to it: https://goo.gl/photos/XgzE6fJ13SipaLUu8
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Alexia
Posts: 3001
Joined: Sat 01 Oct, 2005 17.50

OK now I've seen the pic....

LOL.

May be less rebranding, more local guerilla warfare......
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tillyoshea
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Another "not exactly high street" contribution... but aligning with the current trend for flat graphics in single tints of single colours.

IHG (the hotel group) goes from:
Image

to (with apologies for poor quality):
Image

While their Holiday Inn Express brand goes from:
Image

to (with apologies for even worse quality):
Image
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sqwidge1978
Posts: 77
Joined: Sat 25 Jun, 2016 15.42

Dunelm have rebranded from This

Image

To this

Image
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Square Eyes
Posts: 630
Joined: Fri 15 Aug, 2003 13.38

Krispy Kreme is becoming Krispy Cream...

Image
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Pear
Posts: 22
Joined: Sat 04 Jun, 2016 13.11

Square Eyes wrote: Thu 30 Mar, 2017 20.58 Krispy Kreme is becoming Krispy Cream...

Image
Are the calendars at Krispy Kreme (sorry, Cream) set two days in advance?
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Philip
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Apparently it's because we keep pronouncing it wrong. A bit like Jif becoming Cif but in reverse
Image
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Finn
Posts: 614
Joined: Sun 06 Nov, 2005 17.02
Location: Manchester

Square Eyes wrote: Thu 30 Mar, 2017 20.58 Krispy Kreme is becoming Krispy Cream...

Image
Which makes no sense in terms of the alliteration.

Although if they want everyone to pronounce 'kreme' the American way (='cream') rather than the French way (= 'krem'), I guess it makes a sort of sense.
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james2001
Posts: 781
Joined: Sat 04 Jun, 2005 23.10

Seems quite strange, I've never throught about pronouncing it any way other than "cream".
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tillyoshea
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Pear wrote: Thu 30 Mar, 2017 21.31Are the calendars at Krispy Kreme (sorry, Cream) set two days in advance?
Very possibly.
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