Another High Street Rebrand

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WillPS
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Joined: Tue 22 Apr, 2008 18.32
Location: Carlton
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woah wrote:You're unlikely to see the new Co-op branding at your local pharmacy, it's overdue a rebrand to Well.
If it still has Co-operative branding then it'll be part of one of the non-Group societies - those stores were not included in the sale to Best One.
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Pear
Posts: 22
Joined: Sat 04 Jun, 2016 13.11

JAS84 wrote:No changes yet at the Funeralcare and Pharmacy at my local shopping centre.
Judging by your location tag would that be the one at North Point shopping centre? I was there a few days ago and I noticed that oddly the pharmacy has the generic 2008 "The co-operative pharmacy" sign but the promotions in the window carried the Lincolnshire Co-op branding, despite not having the usual Lincolnshire Co-op pharmacy fascia found at their other pharmacies. That would explain the lack of a re-brand.
woah
Posts: 372
Joined: Sun 28 Mar, 2010 12.39

WillPS wrote:
woah wrote:You're unlikely to see the new Co-op branding at your local pharmacy, it's overdue a rebrand to Well.
If it still has Co-operative branding then it'll be part of one of the non-Group societies - those stores were not included in the sale to Best One.
Ah, I didn't know that - thanks for letting me know. They'd been a bit slow to update the branding round here so I had thought they'd been even slower in Hull!
Martin Phillp
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Joined: Wed 11 May, 2011 01.28

The white cloverleaf sign has been added to my local Co-Operative Food today.
TVF's London Lite.
JAS84
Posts: 609
Joined: Fri 12 Aug, 2011 10.23
Location: Hull, UK

Pear wrote:
JAS84 wrote:No changes yet at the Funeralcare and Pharmacy at my local shopping centre.
Judging by your location tag would that be the one at North Point shopping centre?
Correct.
thecorrector
Posts: 8
Joined: Tue 31 May, 2016 19.57

All Tiger stores internationally are about to be rebranded as Flying Tiger Copenhagen, which the company says is 'more fun'.

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Unless they've got a territorial naming rights issue, why?
woah
Posts: 372
Joined: Sun 28 Mar, 2010 12.39

Sorry to drag the Co-op back up but what a transformation (admittedly with a major refurb) from this:

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Into the picture in this tweet: https://twitter.com/CP_Whitf/status/739819168443322368

Obviously not all the stores will get such a refurb but it provides hope that a lot of the grottier looking stores can look much more classy.
JAS84
Posts: 609
Joined: Fri 12 Aug, 2011 10.23
Location: Hull, UK

thecorrector wrote:All Tiger stores internationally are about to be rebranded as Flying Tiger Copenhagen, which the company says is 'more fun'.

Image

Unless they've got a territorial naming rights issue, why?
Already taken effect, looking at their website. Can't say I'm a fan of that new logo.
aquadextrous
Posts: 2
Joined: Tue 07 Jun, 2016 19.27
Location: Bristol, UK

Hello, long time reader, first time poster!

I felt compelled to post as it's not been picked up on here...

The B&Q in Cribbs Causeway in Bristol has recently had a refurb and a new fascia across the whole building - as part of this work new signage has been put up all over. All of the new signage is still orange but has a slightly changed B&Q logo where the font is narrower and less squashed down and the biggest change being the line on the Q - it's no longer flat and horizontal and is now diagonal like a traditional Q.

I can't find this new logo anywhere online so it must be quite new and I didn't manage to take a picture sorry!

Anyone else spotted the change of logo?
woah
Posts: 372
Joined: Sun 28 Mar, 2010 12.39

I've found a picture on Google:

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AgainWTheNorth
Posts: 22
Joined: Thu 28 Jan, 2016 03.12

Does this technically count as High Street?

The new British Steel drops Gentleman's logo, forges new one

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The main icon which is set in “molten orange” and combines the B and S letterforms also appears to look like three strips of steel.
- Press Release
This banal replacement to David Gentleman’s classic British Steel symbol plunges contemporary British graphics to an abysmally low place.
- Micheal Wolff, founder of Wolff Olins
It could be argued that if they already chose the old name they might as well use the old logo too but I think that using a new logo yields them the best of both worlds: building on an established name but signaling this is a new company.
- Armin Vit, writer of Brand New
http://www.underconsideration.com/brand ... 1c0GNUrLIU
Here's what Armin has to say about it.

http://www.itsnicethat.com/news/british ... lff-030616
Letter from M.W.

And finally, DesignWeek's take on it.
http://www.designweek.co.uk/issues/30-m ... -branding/
(I would write my own opinion, but I feel as though I've wasted enough space. I'll just wait for you guys.)
Then again, I'm an American - what do I know?
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