It's probably a marginally different shade of orange and/or has had miniscule adjustments to the kerning too which will help to justify the price - and don't forget the cost of hiring a copywriter to explain what the wavy line represents!james2001 wrote:Not really a new logo then, just the old one with a wavy line underneath it- I wonder how much the branding consultants charged for that!
Another High Street Rebrand
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martindtanderson
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I don't imagine the curved line being applied to physical store signage and packaging.
Why stop at one?
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Philip Cobbold
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The logo is appearing on all the advertising signage at the moment, but not on building signage. The receipt header is yet to be updated as well, so that's still got the old stacked version of the slogan on. There's also a new custom drawn font which is being used on all advertising, which is called Mary Ann, after Mary Ann Sainsbury presumably.
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martindtanderson
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Do you know who is responsible for this refresh, and is there a page I can read more about it?Philip Cobbold wrote:The logo is appearing on all the advertising signage at the moment, but not on building signage. The receipt header is yet to be updated as well, so that's still got the old stacked version of the slogan on. There's also a new custom drawn font which is being used on all advertising, which is called Mary Ann, after Mary Ann Sainsbury presumably.
I know Twelve came in in 2011 and introduced a custom font "Sainsbuy's Slab" and have done other work since with the store.
http://twelve-studio.co.uk/work/sainsbu ... nd-refresh
The rebrand is being co-ordinated in house - not sure what involvement from design agencies there has been...martindtanderson wrote:Do you know who is responsible for this refresh, and is there a page I can read more about it?Philip Cobbold wrote:The logo is appearing on all the advertising signage at the moment, but not on building signage. The receipt header is yet to be updated as well, so that's still got the old stacked version of the slogan on. There's also a new custom drawn font which is being used on all advertising, which is called Mary Ann, after Mary Ann Sainsbury presumably.
I know Twelve came in in 2011 and introduced a custom font "Sainsbuy's Slab" and have done other work since with the store.
http://twelve-studio.co.uk/work/sainsbu ... nd-refresh
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Philip Cobbold
- Posts: 83
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There's now a lovely amount of inconsistency with fonts now. Preprinted advertising is now coming in using the Mary Ann font, SELS are using the Slab font, and presumably will continue to do so, as the design has only recently been changed to the current one. Then any store produced barkers and other advertising is still using Interstate. So you can quite easily have 3 fonts in use on the one shelf. Building signage is now made in the Slab font as standard, so I'm not sure if that's going to continue after this rebrand.
One major thing is that the new Mary Ann font has been installed on all store computers now, which Slab never was, so at least the new font can be used on documents now.
One major thing is that the new Mary Ann font has been installed on all store computers now, which Slab never was, so at least the new font can be used on documents now.
I hope that Slab is totally replaced by Mary Ann on the SELs which should resolve the mish mash issue eventually.
