Another High Street Rebrand

Philip · Thu 10 Oct, 2013 22.11

Why stop at one?

Philip Cobbold · Thu 10 Oct, 2013 23.00

The logo is appearing on all the advertising signage at the moment, but not on building signage. The receipt header is yet to be updated as well, so that's still got the old stacked version of the slogan on. There's also a new custom drawn font which is being used on all advertising, which is called Mary Ann, after Mary Ann Sainsbury presumably.

martindtanderson · Fri 11 Oct, 2013 14.58

Philip Cobbold wrote:The logo is appearing on all the advertising signage at the moment, but not on building signage. The receipt header is yet to be updated as well, so that's still got the old stacked version of the slogan on. There's also a new custom drawn font which is being used on all advertising, which is called Mary Ann, after Mary Ann Sainsbury presumably.

Do you know who is responsible for this refresh, and is there a page I can read more about it?

I know Twelve came in in 2011 and introduced a custom font "Sainsbuy's Slab" and have done other work since with the store.
http://twelve-studio.co.uk/work/sainsbu ... nd-refresh

WillPS · Fri 11 Oct, 2013 17.16

martindtanderson wrote:
Philip Cobbold wrote:The logo is appearing on all the advertising signage at the moment, but not on building signage. The receipt header is yet to be updated as well, so that's still got the old stacked version of the slogan on. There's also a new custom drawn font which is being used on all advertising, which is called Mary Ann, after Mary Ann Sainsbury presumably.
Do you know who is responsible for this refresh, and is there a page I can read more about it?

I know Twelve came in in 2011 and introduced a custom font "Sainsbuy's Slab" and have done other work since with the store.
http://twelve-studio.co.uk/work/sainsbu ... nd-refresh

The rebrand is being co-ordinated in house - not sure what involvement from design agencies there has been...

Philip Cobbold · Fri 11 Oct, 2013 20.56

There's now a lovely amount of inconsistency with fonts now. Preprinted advertising is now coming in using the Mary Ann font, SELS are using the Slab font, and presumably will continue to do so, as the design has only recently been changed to the current one. Then any store produced barkers and other advertising is still using Interstate. So you can quite easily have 3 fonts in use on the one shelf. Building signage is now made in the Slab font as standard, so I'm not sure if that's going to continue after this rebrand.

One major thing is that the new Mary Ann font has been installed on all store computers now, which Slab never was, so at least the new font can be used on documents now.

thegeek · Sun 13 Oct, 2013 17.45

And don't forget the shelf-edge tickets in Arial in some stores...

WillPS · Sun 13 Oct, 2013 17.50

I hope that Slab is totally replaced by Mary Ann on the SELs which should resolve the mish mash issue eventually.

JAS84 · Mon 14 Oct, 2013 13.46

thegeek wrote:And don't forget the shelf-edge tickets in Arial in some stores...

Which as mentioned already, is due to Slab not being installed. Arial is the default.

thegeek · Wed 30 Oct, 2013 10.50

Spotted this Virgin Media logo on an ad on another forum:

(It appeared at the top-left of the advert, which may explain why it's cropped like that)

A refresh on the cards?

Philip · Wed 30 Oct, 2013 17.44

thegeek wrote:Spotted this Virgin Media logo on an ad on another forum:

(It appeared at the top-left of the advert, which may explain why it's cropped like that)

A refresh on the cards?

Yep, I got a mailshot with this new logo on the other day - they're using different coloured backgrounds (the logo is transparent) but I'm guessing red will be the default colour. It's an odd move because they only introduced the current glass-like logo a couple of years ago after using the original logo since 2007.

JAS84 · Thu 31 Oct, 2013 14.21

Print ads with that logo have been running in the national press since Monday too.