Another High Street Rebrand

Alexia · Sat 21 Apr, 2012 13.20

What is it? Looks like a cross between a circus tent and a carousel.

nidave · Mon 23 Apr, 2012 15.16

WillPS wrote:It looks like one of those logos which came bundled with Microsoft Publisher 97.

Thats what I was thinking ...

Pete · Wed 04 Jul, 2012 16.53

so about 18 months ago, Gap introduced a new logo which was slated and they returned to their old one.

Having just bought two very cheap plain t shirts in their sale, I found myself embarrassed to be handed a bag with such a dated a shoddy logo on it and promptly hid it within my M&S bag.

So the question is, if gap had waited a year longer, would it have gone down better, given that the whole company is currently a byword for "stuck in the 90s"?

aeonsource · Wed 11 Jul, 2012 12.24

Pete wrote:so about 18 months ago, Gap introduced a new logo which was slated and they returned to their old one.

Having just bought two very cheap plain t shirts in their sale, I found myself embarrassed to be handed a bag with such a dated a shoddy logo on it and promptly hid it within my M&S bag.

So the question is, if gap had waited a year longer, would it have gone down better, given that the whole company is currently a byword for "stuck in the 90s"?

I note that they don't use that logo in the clothes collar labels, they instead print 'Gap.' in Helvetica, much like the failed rebrand.

I always thought it seems a bit strange that the clothes seemingly use a variant of the unused logo whilst everything else still uses the old.
Were they doing that before the failed rebrand though?

Jonny · Wed 11 Jul, 2012 14.32

Pete wrote:So the question is, if gap had waited a year longer, would it have gone down better, given that the whole company is currently a byword for "stuck in the 90s"?

It was the tacked-on blue square wot killed it - a sign of a lack of confidence and commenters duly smelt blood.

Had they opted for a pure Helvetica look (there was a trial London store decked out as such prior to the logo debacle), though unoriginal and clichéd, I'm sure it would have gone ahead without attracting similar levels of hysteria.

JAS84 · Thu 12 Jul, 2012 02.39

Probably would've been impossible to trademark without the blue square.

Alexia · Thu 19 Jul, 2012 13.17

TSB is coming back.

http://www.guardian.co.uk/business/2012 ... treet-bank

WillPS · Thu 19 Jul, 2012 14.56

Alexia wrote:TSB is coming back.

http://www.guardian.co.uk/business/2012 ... treet-bank

So what will happen to The Co-operative Bank and Britannia? That article implies that they'll operate under 4 separate fascia's which is full-on lunacy if true.

tillyoshea · Thu 19 Jul, 2012 15.47

WillPS wrote:
Alexia wrote:TSB is coming back.

http://www.guardian.co.uk/business/2012 ... treet-bank
So what will happen to The Co-operative Bank and Britannia? That article implies that they'll operate under 4 separate fascia's which is full-on lunacy if true.

This suggests that C&G and the selected Lloyds TSB branches will temporarily transform into the single resurrected TSB, and then further transform into fully-fledged Co-op thereafter:

Dat article what I linked to wrote:When will my branch become a Co-op branch?
The branches being sold to Co-op will firstly be rebranded to TSB (rather than Lloyds TSB) in the summer of 2013 ahead of a deal being completed by November 2013. They will then transfer to the Co-op under the TSB brand. Co-op has not said yet when a further rebranding from TSB to Co-op will take place.

What will happen after the deal goes through?
You will then be a customer of the Co-op, but for the time being, your branch will still keep its TSB name. A Co-op spokesman said: "The branches will continue for a period of time as TSB, but will eventually become Co-op ones."

That seems fairly loopy in it's own way... but I assume there must be some clever reason for it. Perhaps they'll fold Britannia into the mammoth rebranding exercise, too.

scottishtv · Thu 19 Jul, 2012 17.06

According to Robert Peston, it'll last a "few years" and is meant to stop customers leaving. Still seems daft to me.

Robert Peston wrote:The idea of the rebranding is to deter 4.8 million Lloyds customers, who are being asked to transfer to the Co-op, not to leave in droves: an attempt will be made to reassure all of them that they would be leaving Lloyds for a bank, that if anything, is at least as strong as Lloyds

WillPS · Thu 19 Jul, 2012 21.34

It seems like a recipe for disaster to me - it seems there will also be a yet-unknown amount of time starting in November 2013 when the Co-operative Bank will effectively be paying Lloyds to run TSB.

It's not going to be a clear experience for customers of either bank; and I can see them losing a fair few in the process.