It's a trial fascia, according to: http://www.retail-week.com/stores/carpe ... 41.article (might need to paste that into Google)
A slow roll out then. Ahem.
Another High Street Rebrand
It looks like one of those logos which came bundled with Microsoft Publisher 97.
so about 18 months ago, Gap introduced a new logo which was slated and they returned to their old one.
Having just bought two very cheap plain t shirts in their sale, I found myself embarrassed to be handed a bag with such a dated a shoddy logo on it and promptly hid it within my M&S bag.
So the question is, if gap had waited a year longer, would it have gone down better, given that the whole company is currently a byword for "stuck in the 90s"?
Having just bought two very cheap plain t shirts in their sale, I found myself embarrassed to be handed a bag with such a dated a shoddy logo on it and promptly hid it within my M&S bag.
So the question is, if gap had waited a year longer, would it have gone down better, given that the whole company is currently a byword for "stuck in the 90s"?
"He has to be larger than bacon"
-
aeonsource
- Posts: 94
- Joined: Tue 03 Jun, 2008 15.02
I note that they don't use that logo in the clothes collar labels, they instead print 'Gap.' in Helvetica, much like the failed rebrand.Pete wrote:so about 18 months ago, Gap introduced a new logo which was slated and they returned to their old one.
Having just bought two very cheap plain t shirts in their sale, I found myself embarrassed to be handed a bag with such a dated a shoddy logo on it and promptly hid it within my M&S bag.
So the question is, if gap had waited a year longer, would it have gone down better, given that the whole company is currently a byword for "stuck in the 90s"?
I always thought it seems a bit strange that the clothes seemingly use a variant of the unused logo whilst everything else still uses the old.
Were they doing that before the failed rebrand though?
:V
It was the tacked-on blue square wot killed it - a sign of a lack of confidence and commenters duly smelt blood.Pete wrote:So the question is, if gap had waited a year longer, would it have gone down better, given that the whole company is currently a byword for "stuck in the 90s"?
Had they opted for a pure Helvetica look (there was a trial London store decked out as such prior to the logo debacle), though unoriginal and clichéd, I'm sure it would have gone ahead without attracting similar levels of hysteria.
So what will happen to The Co-operative Bank and Britannia? That article implies that they'll operate under 4 separate fascia's which is full-on lunacy if true.
-
tillyoshea
- Posts: 371
- Joined: Sun 23 Nov, 2003 14.34
- Location: Newcastle upon Tyne
- Contact:
This suggests that C&G and the selected Lloyds TSB branches will temporarily transform into the single resurrected TSB, and then further transform into fully-fledged Co-op thereafter:WillPS wrote:So what will happen to The Co-operative Bank and Britannia? That article implies that they'll operate under 4 separate fascia's which is full-on lunacy if true.
That seems fairly loopy in it's own way... but I assume there must be some clever reason for it. Perhaps they'll fold Britannia into the mammoth rebranding exercise, too.Dat article what I linked to wrote:When will my branch become a Co-op branch?
The branches being sold to Co-op will firstly be rebranded to TSB (rather than Lloyds TSB) in the summer of 2013 ahead of a deal being completed by November 2013. They will then transfer to the Co-op under the TSB brand. Co-op has not said yet when a further rebranding from TSB to Co-op will take place.
What will happen after the deal goes through?
You will then be a customer of the Co-op, but for the time being, your branch will still keep its TSB name. A Co-op spokesman said: "The branches will continue for a period of time as TSB, but will eventually become Co-op ones."