Another High Street Rebrand

[cwathen]

Lets now see how long it takes them to replace all the signeage...when I left in 2006 there were still brand new documents being produced with the 1992 rather than 2002 version of the logo, and there are plenty of buildings with 1992 signs on which were never replaced.

They've quite quickly got around the issue of how to display your logo on a building when you don't actually have a logo any more; all major exterior signeage has been removed. Not replaced...just removed.

In a time when the university is in debt due to their relentless and somewhat misguided building programme (made worse through Levinksy's campus closure programme) which hasn't stopped in over 10 years and when they are under fire for charging the new maximum fees straight away from 2012, it's surely the worst time possible to spend so much money on such weak branding which is doubtless doomed to have a very short existance.

[scottishtv]

That new British Gas logo looks a bit cold, harsh and slightly sinister compared to the soon-to-be-phased-out one. Mind you, it's probably better suited to the company for exactly those reasons.

I wonder when we'll start to see the Scottish Gas variant. Always puzzled me why they retain this trading name up here.

[lukey]

That new British Gas logo looks a bit cold, harsh and slightly sinister compared to the soon-to-be-phased-out one. Mind you, it's probably better suited to the company for exactly those reasons.

I wonder when we'll start to see the Scottish Gas variant. Always puzzled me why they retain this trading name up here.

Just saw a new-style Scottish Gas van scooting past, so not long I guess...

[Critique]

In other news, Sky seem to have finally updated the livery on some of their vans. They've been running around with 'Wallace and Gromit and the Curse of the Were-rabbit' promotions on Sky Movies, and 'The Simpsons' on Sky ONC for years, along with out-dated logos, etc.

[AxG]

Virgin Media have a different logo up on the home page featuring the Union Flag.

[Jovis]

http://www.thedrum.co.uk/news/2011/10/1 ... h-identity

[lukey]

God, bigging up the "British heritage of the brand" is a bit hollow when it was only concocted within the last five years. I mean, what the feck is its function - a reminder?

[WillPS]

designed to reflect the British heritage of the brand

A company registered on the NYSE and formed through the amalgamation of 2 companies on the NYSE (and before that several smaller companies, mostly on foreign stock exchanges). Precisely what British heritage are they talking about?

Looks icky if you ask me, overusing the flag is distinctly 'not British'. We don't need to literally wear our flag to remind ourselves of our "heritage" (a word I dislike being used in that context altogether), we are intrinsically aware of it.

I also dislike how Pleasure Beach Blackpool have plastered the Union Flag across all their (mostly foreign) rides this season - it's a park that caters for mostly domestic tourists, I don't see the need.

Hopefully it'll die down once the Olympics are out of the way.

[Invent Meridian]

British heritage? Does Virgin Media not class itself as a British company any more then?

[James L H]

A few weeks ago BT Vision got a branding redesign. The new design has BT Vision as one word and the logo also now features a play symbol. The logo is supposed to reflect the modern content available on the digital service.



Some infomation on the re-brand :

http://www.marketingweek.co.uk/sectors/ ... 86.article

http://www.corporate-eye.com/blog/2011/ ... -identity/

[lukey]

Is there a VOD service *not* using a stylised play symbol in their logo?