Another High Street Rebrand

[WillPS]

7up have a rather funky new logo: http://plixi.com/p/92643417

[Jovis]

7up have a rather funky new logo: http://plixi.com/p/92643417

http://www.underconsideration.com/brand ... ag_7up.php

[Alexia]

7up have a rather funky new logo: http://plixi.com/p/92643417

http://www.underconsideration.com/brand ... ag_7up.php

He's a miserable bugger that brand reviewer "Armin" isn't he?

I'm a lifelong 7UP drinker and I like this new brand -- even though, to be honest, the brand is strong enough to survive any variation on the logo due to the simple colour scheme of green background, white 7 and red circle. Anything with that setup is guaranteed to be recognised straight away.

[BBC LDN]

7up have a rather funky new logo: http://plixi.com/p/92643417

http://www.underconsideration.com/brand ... ag_7up.php

He's a miserable bugger that brand reviewer "Armin" isn't he?

He really is - and very inconsistent in his judgements too. He'll viciously rip into one brand update for something almost unnoticeable, but which he'll grossly overstate as "unforgivably poor kerning" - or some equally dire and exaggerated crime - yet he'll forgive the same infraction in another new brand identity because he likes the 'playfulness' or 'whimsy' or 'colour' of it. Entirely arbitrary, and probably down to which side of the bed he got out of, or whether he got any last night.

Still, if you accept the site as the unqualified opinions of one grumpy man, I find it's much easier to enjoy the site than if it were, say, the judgement of a panel of brand professionals for an awards ceremony or industry publication. I find I get a lot more out of the comments that are shared below his reviews than from the reviews themselves.

[Pete]

His review of the new Eurostar branding was bizare, bemoaning its inability to be nicely reproduced in single colour 2x2 inch and then claiming about 5 lines down it was irrevelent in the modern day.

Perhaps he works for the Daily Mail during the day.

[Alexia]

I find some of the comments left by readers bemusing too - I know we like branding here in Metro/TVF-land, and like to criticise / praise even the tiniest details, but I defy even the most battle-hardened cynical designers frequenting our pages to sink to their levels of asinine "analysis". And that includes MDTA.

[scottishtv]

I had missed the fact that Home Delivery Network Limited bought DHL Express last year, and decided to create Yodel.

Passing the old DHL Gyle depot today, I noted a big green Yodel logo on the side of the building, and a lot of yellow now unbranded former DHL vans sitting outside.

Not good news for all the depots though.

[m-in-m]

I had missed the fact that Home Delivery Network Limited bought DHL Express last year, and decided to create Yodel.

Passing the old DHL Gyle depot today, I noted a big green Yodel logo on the side of the building, and a lot of yellow now unbranded former DHL vans sitting outside.

Not good news for all the depots though.

I didn't realise they also had Parcelpoint in the same group. Looks like some consolidation coming along.

If only someone would acquire DPD who are in my experience useless.

[DVB Cornwall]

... and yet here HDNL (Yodel) are atrocious, and DPD are the kings of efficiency, goes with the local management I suppose.

[WillPS]

None of these operations are at all able to deal with any spikes in demand. DPD are generally better but like the rest they screwed up last Christmas, taking almost a month to deliver a package (from being logged as in their system to delivery) with plenty of "tomorrow" promises.

After HDNL left an Xbox 360 I had purchased as a Christmas present for my girlfriend in the bottom of a wheeley bin in a yard overlooked by several tightly packed terraced houses, I told Amazon a while ago that I would stop using them unless all future deliveries were fulfilled by Royal Mail or Parcelforce.

[Pete]

UKmail are the worst in my view, two "morning" deliveries not delivered till 4pm, two times they've claimed we were out when we were definitely not, and once they claimed they couldn't find my flat despite it being VERY obvious.