Another High Street Rebrand

Ben
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Joined: Fri 15 Aug, 2003 13.47
Location: South London
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Mon 08 Apr, 2019 12.01

My local Southern Cooperative has reopened today having been refurbished. The outside still uses a varient of thecoperative food branding but i think this is temporary as inside everything uses the southern cooperatives new logo which is also added to the outside signage.

Inside its all grey and black but not really the same as the coop group

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Pete
Posts: 7111
Joined: Fri 15 Aug, 2003 13.36
Location: Dundee

Tue 09 Apr, 2019 08.06

has the post office sign been hit by a van?

I wonder what the logic behind this sort of thing is? I appreciate they want to retain their independence from CWS but at the same time why stick with a generally hated incarnation of the brand rather than embrace the universally praised return to the 60s logo?

There would be several easy ways to integrate the southern coop branding on the 2016 identity which would surely be better :/
"He has to be larger than bacon"
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WillPS
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Joined: Tue 22 Apr, 2008 18.32
Location: Carlton
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Tue 09 Apr, 2019 10.03

Pete wrote:
Tue 09 Apr, 2019 08.06
has the post office sign been hit by a van?

I wonder what the logic behind this sort of thing is? I appreciate they want to retain their independence from CWS but at the same time why stick with a generally hated incarnation of the brand rather than embrace the universally praised return to the 60s logo?

There would be several easy ways to integrate the southern coop branding on the 2016 identity which would surely be better :/
I don't think any of the societies have taken it on. Central England are still opening new branches with that branding. Of course Lincolnshire are still using the 90s circular version.

I'm beginning to wonder whether TCG are preventing the new/old logo from being used in some way.
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thegeek
Posts: 499
Joined: Sat 04 Jun, 2005 12.35

Tue 09 Apr, 2019 21.51

I happened to pass the flagship branch in London today - the sign-changing fairies hadn't been visiting, but the digital sign next to the front door did have this version of the logo:

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with the chevron being the transition between slides.
thegeek
Posts: 499
Joined: Sat 04 Jun, 2005 12.35

Fri 12 Apr, 2019 14.52

james2001
Posts: 494
Joined: Sat 04 Jun, 2005 23.10

Fri 12 Apr, 2019 23.25

The new logo hasn't made it to the website yet for some reason.
Philip
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Location: Merseyside
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Sat 13 Apr, 2019 10.17

God, branding is in such a dull, samey phase at the moment. Everyone wants to look like Spotify.
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gottago
Posts: 113
Joined: Thu 29 Jan, 2009 19.50

Sat 13 Apr, 2019 12.07

That's a horrible font on that logo.
thegeek
Posts: 499
Joined: Sat 04 Jun, 2005 12.35

Wed 08 May, 2019 19.01

Remember that rumour that BT were going to rebrand, but then nothing actually came of it? I wonder what happened to that plan. 🤔
Martin Phillp
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Joined: Wed 11 May, 2011 01.28

Wed 08 May, 2019 20.30

HMV Doncaster appears to be the pilot store for the Sunrise Records format of prodomentely vinyl.


TVF's London Lite.
Philip
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Thu 09 May, 2019 00.13

thegeek wrote:
Wed 08 May, 2019 19.01
Remember that rumour that BT were going to rebrand, but then nothing actually came of it? I wonder what happened to that plan. 🤔
Out of curiosity I did a search on Twitter and while there was nothing about a potential future rebrand, I did come across this great screenshot of BT's intranet with a theme based on the original British Telecom branding.

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