It has come to my attention that Premier Inn have launched a ‘Next Evolution’ style of hotel room which looks, well, naff.


It looks like they’re trying to go for something stylish/more upmarket but I think it looks pretty bland and uninspiring. Yes they’ve got some purple accents in the headboard and chairs but otherwise there’s not much colour, and I’m not sure why they’ve replaced a proper desk with a little coffee table that nobody’s ever going to sit at for more than five minutes. I know it was an absolute nightmare as far as hygiene goes, but I’ve always thought the loss of the little purple sheet at the bottom of the bed was a shame too.
A new room design also seems a little premature, given that they still haven’t finished rolling out the existing room design to all hotels! Although in fairness to them, they’ve been rolling out the current design since about 2009, so they’ve only had 16 years to get round their estate…