In Steve Wright's defence, I don't think the posse (or his show) were really intended to be purposely cool and he didn't mind being cheesy, although I'm confused because I thought his "posse" just
referred to his on-air team, but in that clip it seems to be a separate group who are trying hard to look cool?
This has reminded me of his
interview with Chris Moyles for his show about Radio 1 breakfast DJs. It's always amused me that he says when he was hired he was asked to "talk about the bands", his response being that he didn't know anything about the bands, hence he ended up doing his own thing.
Don't get me wrong, Wright is a legendary broadcaster, but the idea of hiring a Radio 1 DJ that didn't know anything about the artists just seems bizarre to me! But then John Peel did say that he was once told by a boss that it was a shame he cared so much about the music. Different times, different station.