The all-new Microsoft ads trying their best to upshoot Apple's "I'm a Mac" ads... no, not the shit ones with Mitchell and Webb, the good ones.
http://www.youtube.com/watch?v=afR5J7eskno
For your consideration...
Latter part of the sentence cancels out the first part. It's an ad, it has to push something but this... this pushes a subtle message of "Microsoft doesn't know where it's going" to me.Sput wrote:It's not totally awful in itself BUT doesn't actually advertise anything.
I suppose its trying to plant MS in the head a tad more, Apple are omnipresent on TV with their snazzy ads but you never really see ads for Windows or Office. I suppose its kinda like Gorrilla for Dairy Milk.
"He has to be larger than bacon"
I wasn't convinced that Microsoft could pull off a campaign that would successfully rival Apple's, and I really wasn't sure when they picked Jerry Seinfeld to appear in the ads. However this seems pretty good to me.
The point of this campaign is to reintroduce the Microsoft brand to people. There are a lot of negative perceptions that surround the company and its offerings (which isn't unusual for a market dominating firm - especially of Microsoft's global reach). Yet fundamentally people know what Microsoft offers - they use their products every day. The point of this particular ad (and I agree with Jake - this seems like the first of a series) is not to sell Vista or any one product - it is to make people think of Microsoft in a different light. On that level, I think it could actually work. It's clever, it's a bit of fun, but importantly it definitely doesn't feel like a copy of Apple's campaign.
The point of this campaign is to reintroduce the Microsoft brand to people. There are a lot of negative perceptions that surround the company and its offerings (which isn't unusual for a market dominating firm - especially of Microsoft's global reach). Yet fundamentally people know what Microsoft offers - they use their products every day. The point of this particular ad (and I agree with Jake - this seems like the first of a series) is not to sell Vista or any one product - it is to make people think of Microsoft in a different light. On that level, I think it could actually work. It's clever, it's a bit of fun, but importantly it definitely doesn't feel like a copy of Apple's campaign.
