Branding & Re-Branding

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Bail
Posts: 1142
Joined: Fri 15 Aug, 2003 21.41
Location: UK

Branding & Re-Branding
What rebrands do you hate, like and why. Post the new image and the old one and compare. I was inspired by the Abbey thread seeing that they've changed their logo again with the new one launching only a short time ago.

There are lots of examples, take Thomas Cook below,

WAS:
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IS:
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I personally think the new logo looks a bit wishy-washy but then the old red logo was very old. Some images such as Tesco's seem like they have never changed but remember the Tesco logo in the round rectangle..., Sainsbury’s however hasn't changed ever, but I'd like to be proven wrong. So what corporate images changes have you noticed, liked and disliked?
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James Hatts
Posts: 309
Joined: Sat 16 Aug, 2003 23.34
Location: London

Bail wrote:Sainsbury’s however hasn't changed ever, but I'd like to be proven wrong.
Was:
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Now:
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Bail
Posts: 1142
Joined: Fri 15 Aug, 2003 21.41
Location: UK

Proven Wrong.
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jay
Posts: 220
Joined: Fri 15 Aug, 2003 14.56
Location: Amersham, Buckinghamshire

A few from me:
WAS
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Image

NOW
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WAS
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NOW
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WAS
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THEN
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NOW
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Twitter: @jasonbetts
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Pete
Posts: 7601
Joined: Fri 15 Aug, 2003 13.36
Location: Dundee

Well I think this highlights that gentle rebrands like the Sainsbury's one and the Alton Towers one work better than random junk such as Thomas Cook.
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Ant
Posts: 630
Joined: Sat 15 May, 2004 13.48
Location: Edinburgh

Was:
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Still:
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Aah!! :evil:
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Andrew
Posts: 332
Joined: Fri 15 Aug, 2003 18.18

James Hatts wrote:
Bail wrote:Sainsbury’s however hasn't changed ever, but I'd like to be proven wrong.
Was:
Now:
They also had the illfated green period that I don't think actually appeared on any signs, just publicity
A brand new Sainsbury's in my home town opened during that period and received the orange capital letters sign


Also, Lunn Poly have just rebranded as Thomsons. Brilliant written sign in the window of a Bradford branch says "Thomsons Formely Lunn Poly"
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nwtv2003
Posts: 700
Joined: Tue 20 Jan, 2004 22.20
Location: Granadaland

From this...
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To this..
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..can't find the really old logo though.
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James Hatts
Posts: 309
Joined: Sat 16 Aug, 2003 23.34
Location: London

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Have a look at http://www.logorip.com/condolences.asp?id=100

http://www.logorip.com looks to be an interesting site.
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Bail
Posts: 1142
Joined: Fri 15 Aug, 2003 21.41
Location: UK

Metropol

WAS:
http://web.archive.org/web/200312211620 ... .uk/forum/

IS:
http://www.metropol247.co.uk
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Andrew Wood
Posts: 279
Joined: Fri 15 Aug, 2003 23.24
Location: Location: Location
Contact:
Contact Andrew Wood

From this:

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to this:

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