Yet another rebrand thread.

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Pete
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cal carb sug? URGH
"He has to be larger than bacon"
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Inspector Sands
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Mattarz wrote:I hated the old Pepsi logo, whereas this one, I like.
Image
It looks a lot more modern that the old one, and I actually prefer it to the Coke brand (yet I prefer Coke to drink, obviously). And having worked in marketing before, I know that a massive PDF full of bullcrap like that it produced for pretty much every rebrand by every agency bidding for the design to draw the purchaser in, so the whole 'gravity' idea doesn't surprise me!
They should have justified it by saying that it looks a bit like a P
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Cache
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The Southerner wrote:Ironically the 'e' in the new logo seems to based on the old Pepsi 'globe'.
I think it mentions somewhere in the PDF that it's supposed to be like that. Harking back to the old brand etc.
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aeonsource
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Mattarz wrote:Ok, perhaps I don't like it after seeing this.

Image

Each different type has its own variation of the logo, which surely defeats the point on a unified identity?
Pepsi Max seems to be using the same bold red 'typeface' which it's old logo used in the UK.

Also, back when this rebrand happened they also rebranded Tropicana.
Image
However that was so detested by everyone on the internet that they reverted to the famous(At least in America) Orange with a straw image and old logo.
http://www.logodesignlove.com/peter-arn ... na-rebrand (Explanation of the failed rebrand)
Some people also compare them bottles of pepsi with penises for some reason.
:V
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nidave
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Has anyone seem this floating about on-line:
Image

Its supposed to have the text etc stamped onto the metal saving a fortune in printing. I really like it however I don't think they will go with it as its not Coca Cola Red.

More here: http://gizmodo.com/5408251/the-unibody-coca+cola-can

Edit: I also don't know how they are going to deal with the barcode.
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Alexia
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The text is very much a 'sign of the times', all lower case in a rounded 'modern' font. How utterly dull.
You mean like Image ?
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cdd
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Presumably inside multipacks?
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Jake
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I'd quite like to get hold of one of these 250ml aluminium bottles.
Image
Image

No idea if they'll ever make it to the UK though.
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Alexia
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:?

OK then.... ;)

even though :shock: :shock:

I detest smilies :evil: :twisted: :ugeek: 8-) :? :D
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Nick Harvey
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The need for smileys is an admission of an incomplete sense of humour.
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Nick Harvey
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So did I.

How do you indicate a trade mark, anyway?
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