Metropol

Oh I got an email from Peugeot about their new logo and completely forgot to post it. They've since taken away the weird preview page the email was directing to and just updated the rest of the site.




More guff:
https://www.dezeen.com/2021/03/01/peuge ... on-emblem/

Pete wrote: Wed 31 Mar, 2021 10.17 Oh I got an email from Peugeot about their new logo and completely forgot to post it. They've since taken away the weird preview page the email was directing to and just updated the rest of the site.




More guff:
https://www.dezeen.com/2021/03/01/peuge ... on-emblem/

It's much clearer that it's a lion at least. Something about the perspective on the previous one always seemed off to me.

Not sure about the lettering tho. It's a bit Smeg.

WillPS wrote: Wed 31 Mar, 2021 13.52 It's much clearer that it's a lion at least. Something about the perspective on the previous one always seemed off to me.

Not sure about the lettering tho. It's a bit Smeg.

it always seems to be going "rawr" in a very Joss Whedon's production studio way. or the one from teletubbies.

I see Coke Zero has had a design alteration:
https://www.marketingweek.com/coca-cola ... -strategy/

After Next removed their garden range from their Home stores that had it (which happened a couple of years ago) it looks like they've partnered with Homebase to fill the gap left in the stores:

https://www.retailgazette.co.uk/blog/20 ... s-in-next/

And - it looks like a revised Homebase logo? I wonder if we'll see it roll out more widely.

They do seem to have stopped their endless store closures and put a bigger focus on their homewares, so perhaps they're doing better than they were. The two Homebases near me are both in dire need of modernising though.

woah wrote: Wed 14 Apr, 2021 17.02 After Next removed their garden range from their Home stores that had it (which happened a couple of years ago) it looks like they've partnered with Homebase to fill the gap left in the stores:

https://www.retailgazette.co.uk/blog/20 ... s-in-next/

And - it looks like a revised Homebase logo? I wonder if we'll see it roll out more widely.

They do seem to have stopped their endless store closures and put a bigger focus on their homewares, so perhaps they're doing better than they were. The two Homebases near me are both in dire need of modernising though.

Also looks like Homebase are attempting a high street format: https://www.linkedin.com/feed/update/ur ... 008259072/

As you can imagine, it looks like a crap Wilko.

It does look a bit meh doesn't it. I also like that this brand new store has ancient IBM EPOS equipment found in the nearest skip (or more likely recovered from another store closure)

They run their card terminals seperately to their EPOS system now so I assume they hit some technical limitations.

A bit off topic but Wilko have recently rolled out a new EPOS system too - Diebold Nixdorf in place of the Fujitsu equipment, with new card terminals. They have also introduced a truly rubbish self service where they move the regular till screen around to face the customer, a handheld scanner, and barely any changes to the GUI to make it customer friendly. Plenty of people seem to get confused by it.

scottishtv wrote: Sun 11 Apr, 2021 20.57 I see Coke Zero has had a design alteration:
https://www.marketingweek.com/coca-cola ... -strategy/

More than that, they've reformulated it and it honestly tastes like Panda Pops Cola now. I can't get my head around how they've made such a dreadful mistake. It tastes vile.

Whataday wrote: Fri 16 Apr, 2021 22.25

scottishtv wrote: Sun 11 Apr, 2021 20.57 I see Coke Zero has had a design alteration:
https://www.marketingweek.com/coca-cola ... -strategy/

More than that, they've reformulated it and it honestly tastes like Panda Pops Cola now. I can't get my head around how they've made such a dreadful mistake. It tastes vile.

It reminds me of that M&S fruity-tasting cola. They've done a campaign around it, asking if people agree or disagree that it's the Best Coke Ever. I wonder if they'll just change it back after a while.

scottishtv wrote: Sun 11 Apr, 2021 20.57 I see Coke Zero has had a design alteration:
https://www.marketingweek.com/coca-cola ... -strategy/

Why do they have to keep fiddling with the packaging? Just keep it simple.

Philip wrote: Sat 17 Apr, 2021 10.33

scottishtv wrote: Sun 11 Apr, 2021 20.57 I see Coke Zero has had a design alteration:
https://www.marketingweek.com/coca-cola ... -strategy/

Why do they have to keep fiddling with the packaging? Just keep it simple.

In essence they make less on "fat" coke now with sugar taxes, so want to push Zero as tastes the same but makes them more money and its still not selling.