Another High Street Rebrand

[Pete]

Also not really seeing the need for a separate masthead font. That's three fonts they're now using in general circulation. Also the black-on-white is....boring.

I believe they tried mocks with the Egyptian masthead and tabloid sizes in the past and couldn't get it to work.

Well the new one doesn't work either so they'd have been no worse off. The twitter avatars are hideous.

[WillPS]

Also not really seeing the need for a separate masthead font. That's three fonts they're now using in general circulation. Also the black-on-white is....boring.

I believe they tried mocks with the Egyptian masthead and tabloid sizes in the past and couldn't get it to work.

Well the new one doesn't work either so they'd have been no worse off. The twitter avatars are hideous.

Agreed. I wonder if the black-on-white is a further cost saving exercise? Or perhaps there's a hope internally that paper sales will drop further and in 9 months they can say 'well, we tried' and do an Independent?

Either way, the website looks much worse and much less distinctive than before.

[Philip]

There may be a slight issue with the positioning of the masthead…

https://twitter.com/fast_philosophy/sta ... 2340209664

[sqwidge1978]

Wouldn't the Old Masthead have had a similar issue as that was Justified on the right

[Philip]

Wouldn't the Old Masthead have had a similar issue as that was Justified on the right

But as the paper was larger it would have been folded on its side.

[tillyoshea]

Wouldn't the Old Masthead have had a similar issue as that was Justified on the right

But as the paper was larger it would have been folded on its side.

True - but the FT in the tweet above is folded in half and still orientated so as to obscure the masthead - which rather suggests that the newsagent doesn't think masthead visibility affects sales.

[Alexia]

True - but the FT in the tweet above is folded in half and still orientated so as to obscure the masthead - which rather suggests that the newsagent doesn't think masthead visibility affects sales.

The newsagent in that tweet is a fool for putting a paper on his shelf fold-side-underneath.

Also the FT is distinctive due to its pinkness. Perhaps the Guardian should print on paper that's a delightfully neutral shade of taupe, darlings.

[Alexia]

Pub developers have, ahem "refreshed" the ancient and storied Rummer Tavern in Cardiff including brand new sign frontage and a much-derided interior.

See if you can spot the mistake with the new signs. (New left, old right)

[WillPS]

Ancient Sky Sports logo?

[Alexia]

I guess it's "period-specific".

Still more modern than this one, which was just taken down only last summer.

https://goo.gl/maps/hFmDcyzau9m

[JAS84]

Along with the main sign, so I'm guessing the Sky Sports sign was only taken down because that bowling alley closed down?