Another High Street Rebrand

[Philip]

There may be a slight issue with the positioning of the masthead…

https://twitter.com/fast_philosophy/sta ... 2340209664

[sqwidge1978]

Wouldn't the Old Masthead have had a similar issue as that was Justified on the right

[Philip]

Wouldn't the Old Masthead have had a similar issue as that was Justified on the right

But as the paper was larger it would have been folded on its side.

[tillyoshea]

Wouldn't the Old Masthead have had a similar issue as that was Justified on the right

But as the paper was larger it would have been folded on its side.

True - but the FT in the tweet above is folded in half and still orientated so as to obscure the masthead - which rather suggests that the newsagent doesn't think masthead visibility affects sales.

[Alexia]

True - but the FT in the tweet above is folded in half and still orientated so as to obscure the masthead - which rather suggests that the newsagent doesn't think masthead visibility affects sales.

The newsagent in that tweet is a fool for putting a paper on his shelf fold-side-underneath.

Also the FT is distinctive due to its pinkness. Perhaps the Guardian should print on paper that's a delightfully neutral shade of taupe, darlings.

[Alexia]

Pub developers have, ahem "refreshed" the ancient and storied Rummer Tavern in Cardiff including brand new sign frontage and a much-derided interior.

See if you can spot the mistake with the new signs. (New left, old right)

[WillPS]

Ancient Sky Sports logo?

[Alexia]

I guess it's "period-specific".

Still more modern than this one, which was just taken down only last summer.

https://goo.gl/maps/hFmDcyzau9m

[JAS84]

Along with the main sign, so I'm guessing the Sky Sports sign was only taken down because that bowling alley closed down?

[Jonny]

For those hitherto unfamiliar with the layout of the MetroCentre, Gateshead, one of its defining features is its colour-coded mall system (Red, Green, Blue, Yellow), as featured in the centre's original logo.

For reasons of corporate design insistency, the interior navigational signage, previously decked out in those easily identifiable signature colours (allowing you to quickly get your bearings in such a massive space) has recently been replaced with incredibly dour, universally black and orange Intu boards.

The mall name (eg "Green Mall") has been demoted to a tiny footnote in the bottom corner of the board, always in black on orange.

I've tolerated the inane tweeness of the Intu brand (particularly its grating attempt at an informal tone of voice) but this is just really terrible design putting bland corporate consistency before helpful function.

[Alexia]

I've tolerated the inane tweeness of the Intu brand (particularly its grating attempt at an informal tone of voice) but this is just really terrible design putting bland corporate consistency before helpful function.

Not just Intu doing this in my experience. A lot of corporations - most notably the railway - are very insistent on their corporate style, however flowery and "chic", being first and foremost the priority over any semblance of usefulness. I hope West Midlands Railway dispose of London Midland's wafer-thin white-on-black station signage sooner rather than later.