Well the new one doesn't work either so they'd have been no worse off. The twitter avatars are hideous.
Another High Street Rebrand
Agreed. I wonder if the black-on-white is a further cost saving exercise? Or perhaps there's a hope internally that paper sales will drop further and in 9 months they can say 'well, we tried' and do an Independent?
Either way, the website looks much worse and much less distinctive than before.
There may be a slight issue with the positioning of the masthead…
https://twitter.com/fast_philosophy/sta ... 2340209664
https://twitter.com/fast_philosophy/sta ... 2340209664
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Wouldn't the Old Masthead have had a similar issue as that was Justified on the right
But as the paper was larger it would have been folded on its side.sqwidge1978 wrote: ↑Tue 16 Jan, 2018 15.25 Wouldn't the Old Masthead have had a similar issue as that was Justified on the right
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True - but the FT in the tweet above is folded in half and still orientated so as to obscure the masthead - which rather suggests that the newsagent doesn't think masthead visibility affects sales.Philip wrote: ↑Tue 16 Jan, 2018 15.42But as the paper was larger it would have been folded on its side.sqwidge1978 wrote: ↑Tue 16 Jan, 2018 15.25 Wouldn't the Old Masthead have had a similar issue as that was Justified on the right
tillyoshea wrote: ↑Tue 16 Jan, 2018 17.48 True - but the FT in the tweet above is folded in half and still orientated so as to obscure the masthead - which rather suggests that the newsagent doesn't think masthead visibility affects sales.
The newsagent in that tweet is a fool for putting a paper on his shelf fold-side-underneath.
Also the FT is distinctive due to its pinkness. Perhaps the Guardian should print on paper that's a delightfully neutral shade of taupe, darlings.
I guess it's "period-specific".
Still more modern than this one, which was just taken down only last summer.
https://goo.gl/maps/hFmDcyzau9m
Still more modern than this one, which was just taken down only last summer.
https://goo.gl/maps/hFmDcyzau9m