Another High Street Rebrand

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JAS84
Posts: 604
Joined: Fri 12 Aug, 2011 10.23
Location: Hull, UK

Pear wrote: Thu 27 Apr, 2017 20.51
JAS84 wrote: Sun 09 Apr, 2017 22.00 The Walmart sunburst seems have vanished from Asda's logo in adverts run over the last week or two. Have they got rid of it?
They've now disappeared from their social media profile pictures. I also recently saw a picture of a new product in their 'great shape' range featuring a sun-less Asda logo too. Pretty pointless ditching them, then again it was pretty pointless putting them there in the first place - but at least it brightened up a rather dull logo.
Can confirm, they just changed the packaging on the pasta salads (and I think discontinued the £2 ones, grr) and no more sunburst. So I was right, they've ditched it.

You're right that it was pointless making the change in the first place. They must've been too afraid of a backlash to fully rebrand under Walmart's logo, so they made a half-arsed attempt at combining them that for some reason just hasn't worked.
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james2001
Posts: 781
Joined: Sat 04 Jun, 2005 23.10

It's still on the website though!
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WillPS
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Location: Carlton
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james2001 wrote: Sun 30 Apr, 2017 21.44 It's still on the website though!
I think JAS84's salad pot is a far stronger source than any website.
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all new Phil
Posts: 2023
Joined: Sun 13 Feb, 2005 00.04
Location: Next door to Hell

They seem to be stuck in a constant cycle of promoting their American ownership before removing all trace. I'm surprised they've not changed their name to Walsda for a week yet.
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ph2o
Posts: 30
Joined: Tue 08 Oct, 2013 21.00
Location: London / Glasgow

Yes, the Walmart sunburst seems to have set... the new Asda Farm Stores range has no sunburst and a return to comic sans!!!!
The packaging is not appealing either.

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Design is mince!

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james2001
Posts: 781
Joined: Sat 04 Jun, 2005 23.10

How many of us can remember the days when Farm Stores used to be the name for what became Smart Price?
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all new Phil
Posts: 2023
Joined: Sun 13 Feb, 2005 00.04
Location: Next door to Hell

Who are these idiots who are telling them that fake farm shop branding is appealing to customers? We know it's not a farm shop, it's Asda. It just looks tacky.
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bilky asko
Posts: 1447
Joined: Sat 08 Nov, 2008 19.48

It doesn't help that it feels like the packaging was designed 25 years ago. Compare it with the equivalent Tesco farm style packaging, and it's like night and day.
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wells
Posts: 747
Joined: Sun 31 Jul, 2005 14.52

I don't understand it, the Sunburst linked nicely to parent without being overly obvious, in the way they've tried to force the brand in the past and added some much needed character to the Asda logo.
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bilky asko
Posts: 1447
Joined: Sat 08 Nov, 2008 19.48

wells wrote: Wed 03 May, 2017 02.37 I don't understand it, the Sunburst linked nicely to parent without being overly obvious, in the way they've tried to force the brand in the past and added some much needed character to the Asda logo.
It was a pointless link though. It's not like the Unilever heart and it's not as if it actually unifies their branding.
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simserve02
Posts: 1
Joined: Sun 20 Jan, 2008 18.42

Just to muddy the waters around the Asda logo here is the packaging for quite a few smart price products seen in store today. Looks like the pre 1985 logo Image
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