Another High Street Rebrand

WillPS · Mon 01 May, 2017 20.38

james2001 wrote: Sun 30 Apr, 2017 21.44 It's still on the website though!

I think JAS84's salad pot is a far stronger source than any website.

all new Phil · Mon 01 May, 2017 20.54

They seem to be stuck in a constant cycle of promoting their American ownership before removing all trace. I'm surprised they've not changed their name to Walsda for a week yet.

ph2o · Tue 02 May, 2017 12.29

Yes, the Walmart sunburst seems to have set... the new Asda Farm Stores range has no sunburst and a return to comic sans!!!!
The packaging is not appealing either.

Design is mince!

james2001 · Tue 02 May, 2017 14.05

How many of us can remember the days when Farm Stores used to be the name for what became Smart Price?

all new Phil · Tue 02 May, 2017 23.07

Who are these idiots who are telling them that fake farm shop branding is appealing to customers? We know it's not a farm shop, it's Asda. It just looks tacky.

bilky asko · Wed 03 May, 2017 00.38

It doesn't help that it feels like the packaging was designed 25 years ago. Compare it with the equivalent Tesco farm style packaging, and it's like night and day.

wells · Wed 03 May, 2017 02.37

I don't understand it, the Sunburst linked nicely to parent without being overly obvious, in the way they've tried to force the brand in the past and added some much needed character to the Asda logo.

bilky asko · Wed 03 May, 2017 13.21

wells wrote: Wed 03 May, 2017 02.37 I don't understand it, the Sunburst linked nicely to parent without being overly obvious, in the way they've tried to force the brand in the past and added some much needed character to the Asda logo.

It was a pointless link though. It's not like the Unilever heart and it's not as if it actually unifies their branding.

simserve02 · Thu 04 May, 2017 20.03

Just to muddy the waters around the Asda logo here is the packaging for quite a few smart price products seen in store today. Looks like the pre 1985 logo

james2001 · Fri 05 May, 2017 00.41

Are Asda going down the route of Somerfield and Sainsbury's in the 90s, using 2 different logos at the same time? Seems to be some confused branding going off anyway.

Cache · Fri 05 May, 2017 18.55

HSBC, fresh from the success of their 'groundbreaking' rebranding as HSBC UK over here, are rolling out some far more lovely bank cards - annoyingly, just one week after I received a new one.

I really, really like it (best design out of all the UK banks IMO). It's rolling out globally to every card type - more info here - and was created by Shift Partners.