Another High Street Rebrand

woah · Tue 26 Jan, 2016 18.38

The logo for the Special Olympics GB National Games 2017 seems to have taken some design cues from the new Morrisons logo...

Alexia · Tue 26 Jan, 2016 22.18

And NBC.

JAS84 · Thu 28 Jan, 2016 18.59

Yorkshire Building Society are axing the Barnsley and Chelsea brands. I guess we could've seen this coming when they adopted their generic Y logo. Norwich & Peterborough is unaffected.
http://www.bbc.co.uk/news/uk-england-35423090

WillPS · Fri 29 Jan, 2016 00.52

Interesting. I think they might be aiming for a Halifax/BOS type situation, where regardless of the brand on the fascia, N&P Current Accounts and YBS Savings/Mortgages are on offer.

JAS84 · Tue 09 Feb, 2016 22.48

FIrst the EFL, now the Premier League have announced a branding refresh too.

Alexia · Tue 09 Feb, 2016 23.15

Plenty of room for a sponsor. Unless they're going the Champions League / European Champions Cup route.

Philip · Tue 09 Feb, 2016 23.50

Alexia wrote:Plenty of room for a sponsor. Unless they're going the Champions League / European Champions Cup route.

“From next season we will move away from title sponsorship and the competition will be known simply as the Premier League, a decision which provided the opportunity to consider how we wanted to present ourselves as an organisation and competition,” said Richard Masters, the Premier League’s managing director.

thegeek · Wed 17 Feb, 2016 21.43

I'm guessing this isn't a standard Esso brand of shop. It's one of the ugliest things I've seen in a while.

all new Phil · Wed 17 Feb, 2016 23.22

We've got 4 or 5 of those near us. They're all petrol stations that changed to Esso from other brands at around a similar time (and they seem to share some staff as well), so I'm guessing it's a franchise type chain thing.

Martin Phillp · Wed 17 Feb, 2016 23.39

More about the incorporation of Shop'N Drive's rebrand to compliment Esso.

http://www.pyott.co.uk/shopn-drive/

rdobbie · Thu 18 Feb, 2016 02.17

Martin Phillp wrote:More about the incorporation of Shop'N Drive's rebrand to compliment Esso.

http://www.pyott.co.uk/shopn-drive/

Thanks, that confirms what I vaguely remembered reading elsewhere: the Esso/Shop'N Drives are former Total sites acquired by Rontec.

Since converting them to Shop'N Drive, Rontec has sold some of them to ASDA as standalone petrol stations with convenience-format stores. I visited one recently and found the range of goods in the shop really disappointing compared to what Tesco Express are capable of doing with a similar sized footprint.

Back on the subject of Total, who ceased their forecourt operations and withdrew their brand from the UK in 2010, I drove past this petrol station in Shropshire recently, and was surprised that it's still selling fuel with the all the Total branding in place.

From a brand protection point of view I'd have thought that Total Worldwide, who still have a strong forecourt retail brand outside of the UK, would be bothered by an independent garage selling fuel under its name when the quality of fuel, standards and maintenance of the pumps, etc, has no longer got any connection with Total.