Metropol

From this

To
This?

Or
This?
http://www.openme.co.uk/diary/pics/superdrug.jpg

WAS


NOW


WAS



NOW



RED ARROW (Bus Service)
WAS


NOW



Rainbow 5 (Bus service)
WAS


NOW

How about...

WAS


NOW

I never did understand the whole bp flower thing. Anyone know what idea behind it is exactly?

Bail wrote:I never did understand the whole bp flower thing. Anyone know what idea behind it is exactly?

Having a shot in the dark here; but perhaps it's to make BP's image seem more environmentally friendly and, erm, green?

Okay, then. This thread looks pretty fun.
I'm touching on re-naming which is a wee bit off-topic here as we're on about strengthening existing brands, so sorry in advance.
Got a bit of a BT theme going on here. Here goes:
BT:
From

and

to



now



Cellnet:
From



to



then a re-name was in order to create



Anyone recall BT's LineOne?:
From



to



then change of name to



finally

Ooh, I think I'll indulge in another one (I'm just coming to terms with the fact that I'm a bit of a branding follower and closet trainspotter all in one..)

ScotRail
From British Rail to early nineties (under National Express):



Bit of a spruce up:



and a paint of the trains (rather nice):


Oops, lost the franchise to First (or Worst if you prefer) who 'created' this:


and repainted about one train for their launch:


with most others in the old colours with squint First stickers covering up the logo, or just in limbo, running about like:


I liked NX's brand and little logo, but First have totally eradicated it nearly everywhere. But even they can't get the little
logos out of the train interior carpets.

Was


Now


Was


Now


Was


Now

WAS:

NOW: I know this is a model but it's practically the same.

WAS: (Some are still in use)


NOW:


COMING SOON: Going all flexy!

Flexi, eh?

Now if you get on that No.26, it will bring you to the top of my road.

And no foolin.