Another High Street Rebrand

[wells]

I think they look better when you see one face to face, personally.

[tvmercia]

Re: The co-operative
The internal politics of the Coop and the various societies has lead to them pretty much missing the 'convenience' boat, whilst Tesco and Sainsbury's have sailed ahead with their Express and Local formats. Customers have had to endure a seemingly never ending cycle of brand names. The main group has now taken over many of the previous societies, and hopefully the brand will be able to properly reestablish itself. I should love the Coop, but the vast inconsistencies between shops and stock issues mean that more often than not I'll end up elsewhere.

i think the alldays take-over went some way to making the co-operatives have a convenience store presence. the co-operatives collectively will never rival the big three in terms of estate, but size isn't the be all and end all of community retailing, and neither is bland carbon copy shops the length and breadth of the country.

ok most societies are adopting the new branding, understandable, else its hard to effectively advertise on anything other than itv or channel 4.

the underlying principles of co-operatives being movements (far more than just food retailing) rooted within their communities is of greater value [to me] than being able to get all twenty varieties of pedigree chum. but to be honest i don't think i've noticed particular stock problems with midlands co-operative, although it may differ else where.

[Gavin Scott]

Scotmid, at the top of my street in Edinburgh, have refitted in the last few months, and now looks a bit more like a Tesco Express, insofar as it has narrow aisles and a more limited range of product overall.

That said, they have increased the yellow "budget" range in the deli foods, which is better. Big packs of chicken roll for 99p as opposed to half the size for £1.75 - so that can't be bad. As long as you don't mind your chicken reformed and stuffed with water and starch.

And I don't, as it turns out.

[aeonsource]

While going down to currys today I found that on some posters outside they had a new red on black all lowercase logo.

Inside they were showing sponsorship stings for the new look.

Some screens at the top and most posters were still showing the old logo though, so it seems to be fairly recent.


http://www.marketingmagazine.co.uk/news ... re-design/
http://www.retail-week.com/currys-megas ... 48.article
http://www.retail-week.com/currys-swind ... 02.article

It seems also that Best Buy the famous US electronics store is launching here.

[Chie]

Inside they were showing sponsorship stings for the new look.

I don't understand what this means.

[wells]

No, I think it's he who doesn't understand what it means.

[davidmcg]

Inside they were showing sponsorship stings for the new look.

I don't understand what this means.

I think he means it's the trailers they show on laptops and on tv's instore showcasing the picture, and feesat etc. The curry's logo crops up a bit during that.

[Malpass93]

Looks a bit like BBC3's logo, boxed version.

[Jovis]

Does it?

[Malpass93]

Seemed like it did when I envisaged the logo. Never mind then.

[Sput]

Yes. Insofar as it's a logo and in a box.