It's All In The Name

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Sput
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Joined: Wed 20 Aug, 2003 19.57

nodnirG kraM wrote:What the hell sort of a name is Bing!?
Onomatopoeic? Works for me if it's meant to be that way.
Knight knight
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Nini
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Maybe but I don't feel the same way about it.
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Cache
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Joined: Sun 16 Mar, 2008 17.19
Location: London

nodnirG kraM wrote:What the hell sort of a name is Bing!?
Bing is easy to remember, says Mr Krichefski, but also has the added benefit of giving users a sense of speed.
"It sounds fast - I think that has value. If you think about it, search engines are not content providers they are facilitators. You use them as a fast way of getting you what you need.
"In that way Bing is probably successful."

From http://news.bbc.co.uk/1/hi/magazine/8082647.stm.

I quite like it actually. Simple, easy to remember.
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wells
Posts: 747
Joined: Sun 31 Jul, 2005 14.52

Alexia wrote:
Philip wrote:
Alexia wrote:Caramel > Cadbury Dairy Milk Caramel > Caramel
It changed back?
Imminently, apparently.
Are you sure? Because the packaging for Dairy Milk with Caramel has only just changed to make the Caramel much more dominate, but it still retains the words Cadbury's Dairy Milk.
Image
It looks much nicer in my opinion.
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Nini
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Fuck, I thought this was done with!
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Alexia
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Joined: Sat 01 Oct, 2005 17.50

I am probably just confusing that one with the return of the Caramel Bunny - I thought I heard that it meant they were dropping the Dairy Milk too.
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Chris
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Joined: Fri 15 Aug, 2003 19.03
Location: Surrey

Bounty > Plenty
What was the rationale behind this one? It just makes it sound totally stupid.
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Jake
Posts: 216
Joined: Tue 27 Jun, 2006 13.00
Location: Derbyshire

Chris wrote:
Bounty > Plenty
What was the rationale behind this one? It just makes it sound totally stupid.
I think it was part of the deal when SCA bought the brand from P&G
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wells
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Joined: Sun 31 Jul, 2005 14.52

Surely the name is the fundamental part of the brand.
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marksi
Posts: 1892
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Location: Donaghadee

Chris wrote:
Bounty > Plenty
What was the rationale behind this one? It just makes it sound totally stupid.
You say that like naming a kitchen roll after a chocolate bar was sensible.
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Jovis
Posts: 1454
Joined: Fri 25 Aug, 2006 20.08

Why? Well we all know that 'the new Plenty name was chosen as it is a great way of reminding people about how versatile the UK's leading household towel is! The new name is a great chance for us to give Plenty a boost and show our customers just how useful it can be when used in and around the home - from mopping up spills in the kitchen or car, to cleaning the bathroom, or even as a handy napkin for picnics and BBQs. Whilst the name is changing, you can be sure that Plenty will still deliver excellent performance and value for money, with the same great strength and absorbency that people rely on.'
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