Basically it's not much of a surprise as they Network together and both have had the same logos for about a year now, so it was more of a matter of when than if. Shame to see Century go, it's a very well established brand in the North West. Just Guardian streamlining their brands more, so it's basically down to Smooth, Real and Rock Radio(s)
Yes a shame to see Century go - another brand lost - but Real is such a strong brand and has by far been one of the major success stories of radio in the last 10 years.
Reeves wrote:I'm assuming by "promo stings", it literally IS just the name changing, with the jingles remaining intact. I hope so, cos I love those jingles.
I think I read they were getting to be getting a Music 4 package.
