Partners to bring broadband to the TV
The BBC, ITV and BT today are joining together to work as partners to promote a common industry approach and consumer offer to deliver on-demand TV over broadband.
The initiative is open for all public service broadcasters, device developers and other ISPs.
The proposals, which form part of the BBC Executive's wider partnership proposals, would see the development of a standards-based open environment for broadband connected digital television receivers.
It would support a wide range of content providers and could be promoted by all Internet Service Providers, with the aim to involve a wider group of partners by launch.
This would mean a new generation of subscription-free devices, carrying free to air channels and a huge selection of on-demand TV services like iPlayer and ITV Player, as well as the potential for films, shows and interactive content from a range of other providers in standard and high definition.
The plans are subject to BBC Trust approval and public consultation.
