http://www.brandpower.com/uk/

[nidave]

I dont get this - seem this on tv for Nescafe - seems to be a cheap advert promoting a 3rd party product. Why are nescafe wasting thier money on this poorly produced ad?

[marksi]

I have no idea but you're talking about Nescafe, which you wouldn't have done without the ad.

You have a PM by the way!

[Jovis]

Nowadays, we’re often faced with the dilemma of choosing a snack for the family, but wanting to treat them too.

Just cause its cheap, doesn't make it good. In fact, in this case, it makes it the opposite.

[DAS]

Because the ads are made to look like some campaign by an independent organisation named "Brandpower" set up many years ago with the aim of providing impartial advice to housewives about a range of products when, in fact, they are funded by the pocket money of multinational brand empires. They take a different approach to the polished, beautifully-shot ads in containing an air of trustworthiness.

I reckon.

[nidave]

Because the ads are made to look like some campaign by an independent organisation named "Brandpower" set up many years ago with the aim of providing impartial advice to housewives about a range of products when, in fact, they are funded by the pocket money of multinational brand empires. They take a different approach to the polished, beautifully-shot ads in containing an air of trustworthiness.

I reckon.

How do they manage this?
is it because the look like a reject from one of the shopiing channels?

[Bail]

http://www.brandpower.com.au/2006/gener ... Cappuccino.

That is a little odd, I think its an Oz import in the style of doing things by the looks of the site.