New Sony ad..

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Bail
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Joined: Fri 15 Aug, 2003 21.41
Location: UK

http://www.gizmodo.com/gadgets/home-ent ... 208477.php
Just found that, quite by chance, it's first airing on TV was yesterday I belive... How much money do they have to throw at these things.
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Charlie Wells
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Joined: Tue 02 Nov, 2004 16.23
Location: Cambridgeshire

There was a bit in Media Guardian the other day about it...
http://media.guardian.co.uk/advertising ... 13,00.html
Sony today unveiled its eagerly-anticipated TV ad featuring 70,000 litres of paint exploding on a disused council block in Glasgow.

The ad, created by Fallon, required 1,700 detonators, 455 mortars, 622 bottle bombs, 65 camera positions and a crew of 200 people.
The adverts also available to view at http://www.bravia-advert.com/paint/thead/
"If ass holes could fly then this place would be an airport."
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Ant
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Joined: Sat 15 May, 2004 13.48
Location: Edinburgh

Charlie Wells wrote: The adverts also available to view at http://www.bravia-advert.com/paint/thead/
The HD version looks amazing right enough. You can download it from that site.
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Gavin Scott
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I know some people involved in the fit-up for the Glasgow flats.

Actually, those abandoned blocks have seen more use since they were emptied than they ever did housing Glaswiegans.

We were involved in a show there last year where actors played scenes in various apartments, while cameramen absailed down the building with cameras bolted to their safety helmets.

True story.
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Spencer For Hire
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Joined: Tue 24 Aug, 2004 17.47
Location: From The North

Ooh, what a terrible mess.
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Jenny
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Joined: Wed 20 Aug, 2003 23.29

Oh right, if I were to chuck a load of paint around in public, I'd be done for vandalism, but if Sony do it, it's alright? Just goes to show, if you've got money you can always buy your way out of trouble.
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Sput
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I'm sure they went through most of the official channels that I don't when I fling paint from towers.
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Pete
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Location: Dundee

Jenny wrote:Oh right, if I were to chuck a load of paint around in public, I'd be done for vandalism, but if Sony do it, it's alright? Just goes to show, if you've got money you can always buy your way out of trouble.
to be fair, they chucked around environmentally friendly paint, and then spent 5 days cleaning th whole lot up
"He has to be larger than bacon"
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noelfirl
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Joined: Fri 15 Aug, 2003 18.45
Location: London

MediaGuardian wrote:The advertising watchdog has decided against launching an investigation into Sony's new, explosive "paint" TV ad, despite complaints that it is inappropriate in "today's climate of terror".

The Advertising Standards Authority received four complaints from members of the public that the ad was "insensitive" and in "poor taste" given the current climate of terrorist threats.
http://media.guardian.co.uk/advertising ... 91,00.html

Shouldn't the phrase "members of the public" be spelled "muppets"?
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