however we are in britain where most punters call it "lidl". it doesnt make sense to spend an awful lot of money telling us about their cheap tomatoes on the radio, when the listeners have no idea which supermarket they are talking about.Crocks wrote:Having lived in both Germany and Switzerland, I can assure you the locals pronounce the name Leeeeedle.
Lidl, Legal or Leeeeedle
I do recall my ex-girlfriends grandad saying he'd bought something that morning at a place called "Awl-dye."
I foolishly replied saying there was a place here called Aldi that sells the same thing. Took me a minute to realise he was talking about the same place. Doh!
I foolishly replied saying there was a place here called Aldi that sells the same thing. Took me a minute to realise he was talking about the same place. Doh!
"That one!"
In Mecccico, HSBC bought out some bank company and overnight changed the name. It didn't go to plan! Because of spanish pronunciation (anyone aware of it will realise this) it was almost impossible to say "HSBC" (comes out something like: At-che-a-se-be-e-ce-e". Hence, a huge advertising campaign followed to "teach" the proper English pronunciation. Lidl's problems are only lidl in comparison to HSBC's failed relaunch!
James H: You have been awarded the Fabbest Post award on Metropol. Well done!
James H: You have been awarded the Fabbest Post award on Metropol. Well done!
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Spencer For Hire
- Posts: 433
- Joined: Tue 24 Aug, 2004 17.47
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That often seems to be the problem when using the brands internationally. I'm sure there are still people who call Seat cars 'seet'.cdd wrote:In Mecccico, HSBC bought out some bank company and overnight changed the name. It didn't go to plan! Because of spanish pronunciation (anyone aware of it will realise this) it was almost impossible to say "HSBC" (comes out something like: At-che-a-se-be-e-ce-e". Hence, a huge advertising campaign followed to "teach" the proper English pronunciation. Lidl's problems are only lidl in comparison to HSBC's failed relaunch!
Toyota also had trouble when launching the MR2 in France, as they pronounce it 'emm-air-der', which said quickly sounds like Merde.
Christ.cdd wrote:No, James, the secret thread... you see the secret forum has been invaded.James H wrote:Aww thanks. I'm being congratulated on the secret forumcdd wrote:
James H: You have been awarded the Fabbest Post award on Metropol. Well done!
Ok, meeting in the secret thread at 2200 this evening.
There will be cake.
