New 'onetel' logo

[Lee]

It's certainly steaming, whether it's bread or something else is a matter of opinion.

[Andrew Muir]

Somebody should tell them to change the bookmark icon on their website as it's still showing the old one!

[Spencer For Hire]

But it's not their corporate branding so it has no importance whatsoever. The Spanish company now calls the shots and their branding is far more important than anyone elses. No matter how bad it is.

Ah, didn't realise this was a parent company imposing its branding. I suppose that makes a bit more sense... although not much.

[Spencer For Hire]

Morrisions however is also in a "traditional" guise. Serif fonts seem to promote this theme, and that's what Morrisons have. And yet noone on this forum seems to approve of the M logo.

The trouble with Morrisons logo is that it's only traditional of the 1970s, rather than being classically timeless. It just looks tired and dated... and rather unfriendly.

[MarkN]

Problem is that their new logo is so indistinctive. When HSBC did it the whole thing looked far more impressive and went from a fairly out-dated symbol and logo to a modern, fresh new look.

The Griffin? Out-dated? Never!

http://www.logorip.com/condolences.asp?id=100

(I'm assuming you're talking about the former Midland, and not any previous logo of its parent)

[nwtv2003]

Morrisions however is also in a "traditional" guise. Serif fonts seem to promote this theme, and that's what Morrisons have. And yet noone on this forum seems to approve of the M logo.

The trouble with Morrisons logo is that it's only traditional of the 1970s, rather than being classically timeless. It just looks tired and dated... and rather unfriendly.

The Morrisons 'M' has been used since the dawn of time, and technically as it is still a family run Business I don't think el Kenny Morrison isn't going to change it. The only thing that gets refreshed is the use of fonts in promotions, everything to do with promotions got a big shake up last year when they bought up Safeway, then previous to that the last look they brought in was in 2000, and believe me the current look with fonts etc now is far better compared to the old look.

[babyben]

I don't really like the morrisons logo on shop products etc - but the current TV/Print ad campaign is excellent, it gives the impression of almost a M&S standard store.. we know it's not though..

Really good advertising campaign. More Reasons to Shop at..

[Johnny]

There is actually a website where you can find old logos, someone on here out the link once but that was April 2004.

There were some great old ones: Acces Card, Thorn EMi TSb & Midland Bank.

ANybody know the site at all?????????????

[alowerevil]

There is actually a website where you can find old logos, someone on here out the link once but that was April 2004.

There were some great old ones: Acces Card, Thorn EMi TSb & Midland Bank.

ANybody know the site at all?????????????

http://www.brandsoftheworld.com/?

[Johnny]

That's the kiddie:

However some buggers update the database I will try on the "wayback when machine" I might find it then!

EDIT:

Cant find any of them unfortunately : Midland, TSB or Thorn EMI but I know they were definately on there. Can anybody help at all. I could only find this one:



Remember them???

[scottishtv]

Does you does or does you don't take Access?

Whatever happened to them?

There are some things money can't buy, for everything else there's MasterCard.

Access comes under the 'everything else' category. 'Your Flexible Friend' was introduced in 1972, but was taken over by MasterCard in 1996. Credit cards were gradually changed to reflect the takeover between 96 and 98.

MasterCard are quite fussy about their brand.