New 'onetel' logo

Lee
Posts: 297
Joined: Mon 12 Jul, 2004 15.49

I don't see it mentioned anywhere, but One.Tel (or onetel) seem to have a new logo. Excuse me if I'm being a little slow, for all I know it could've been like this for months!

Old:
Image

New:
Image

I only noticed this when I saw one of their ads on the way to the shop. Very Nectar, but seems much better and friendlier to me, certainly more modern.

What do you all think of it?
Chris
Posts: 845
Joined: Fri 15 Aug, 2003 19.03
Location: Surrey

Is it me, or does the new logo scream of a 2000 today ident? :?

I'll get my coat ...
Fireboy
Posts: 294
Joined: Tue 10 Feb, 2004 18.35
Location: Tyneside

Been like that for a few weeks now.
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Lorns
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Oooooh! I didn't know that. My business line is with onetel, i received a bill a few weeks ago and it had the old logo.
Aaah well, something else to look forward to when he next bill comes in. Btw.. the other reason is,the bills have been alot cheaper since i switched from B.T. Woohoo!!
Mental anxiety, Mental breakdowns, Menstrual cramps, Menopause... Did you ever notice how all our problems begin with Men?
Johnny
Posts: 698
Joined: Fri 22 Aug, 2003 20.18
Location: The London Borough of East London

Lee wrote:I don't see it mentioned anywhere, but One.Tel (or onetel) seem to have a new logo. Excuse me if I'm being a little slow, for all I know it could've been like this for months!

Old:
Image

New:
Image

I only noticed this when I saw one of their ads on the way to the shop. Very Nectar, but seems much better and friendlier to me, certainly more modern.

What do you all think of it?
Looks the same to me except the "new" one has the slogan above it :?

EDIT: Sorry works computer is slow to refresh I see the diffrence now :D
Johnny

Harry Hill : "What is it about people that repair shoes that makes them so good at cutting keys? Try going in there with a shoe shaped like a key and see how confused they get."
Johnny
Posts: 698
Joined: Fri 22 Aug, 2003 20.18
Location: The London Borough of East London

Fireboy wrote:Been like that for a few weeks now.
Was that an intentional pun ;)
Johnny

Harry Hill : "What is it about people that repair shoes that makes them so good at cutting keys? Try going in there with a shoe shaped like a key and see how confused they get."
Johnny
Posts: 698
Joined: Fri 22 Aug, 2003 20.18
Location: The London Borough of East London

There have bean several other examples of rebranding recently:

Before:

Image

After:

Image


Before:

Image

After:

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Before:

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After:

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Then After That:

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And Currently:

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Johnny

Harry Hill : "What is it about people that repair shoes that makes them so good at cutting keys? Try going in there with a shoe shaped like a key and see how confused they get."
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ashley b
Posts: 283
Joined: Sat 23 Aug, 2003 14.51
Location: somewhere above the knee
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Lee wrote:I don't see it mentioned anywhere, but One.Tel (or onetel) seem to have a new logo. Excuse me if I'm being a little slow, for all I know it could've been like this for months!

Old:
Image

New:
Image

I only noticed this when I saw one of their ads on the way to the shop. Very Nectar, but seems much better and friendlier to me, certainly more modern.

What do you all think of it?
Ahh! nectar, knew it remined me of something! Thanks lee, I'll sleep easier now! As for what I think, I don't know, it's just a blob reallly, looks nice and all, and a more modern effort than the old, but well...it's a green blob with the onetel over it.....I like it!
*whistle*
Image
babyben
Posts: 394
Joined: Fri 25 Mar, 2005 14.34

Image

How crap, crap, crap - the marketing and promotions department must be all banging heads on desks after seeing that!!
Spencer For Hire
Posts: 433
Joined: Tue 24 Aug, 2004 17.47
Location: From The North

I only saw the Abbey logo for the first time on TV last night. I can't believe they've changed it so soon after introducing the last one. My local branch only got its new signage (for the last logo) a couple of months ago. What a waste of money. They must have found that people really hated their last logo to have done away with it so quickly. I have to say I wasn't too keen. It didn't really seem appropriate for a bank, and always reminded me of...

Image

... for some reason.

Having said that the new one just looks very 80s. They should have just left it as it was and kept the 'National' bit.
Spencer For Hire
Posts: 433
Joined: Tue 24 Aug, 2004 17.47
Location: From The North

Surely if corporate branding is important they'd have stuck with their last logo for a bit longer. Nothing's more damaging to a company's identity than to keep chopping and changing it all the time. They must have decided there was something seriously wrong with it to get rid of it so quickly... although in their haste it looks like they've not taken time to make the new logo any better.

Actually I could just go some warm, crusty bread now you come to mention it. Mmm... nice melted butter...
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