Design a Logo

jay · Mon 25 Apr, 2005 12.10

Let's have a go at designing logos that we'd like to see for all different things - I've plumped for Tesco and tried to give them a more modern look than they currently have:

How about designing logos for Abbey or another company that you hate the logo for (excluding Morrisons!)....

Johnny · Mon 25 Apr, 2005 12.34

I like this style alot. However the prob with the current Tesco logo is that it is so recognised that they are unlikely to change it much at all. The previous logo to the current one had straight bars as opposed to slanted.

Bail · Mon 25 Apr, 2005 13.26

Just a few ideas rolling around my brain.

benjy · Mon 25 Apr, 2005 20.19

Firstly, a new logo for Marks and Spencer, based on their Your M&S logo:

WHSmith, for which I think a new logo is long overdue:

I think Woolworths could do with a sort out of their branding - they seem to be using a new logo for their stores, and the old one for their advertising and website.

Pete · Mon 25 Apr, 2005 20.22

benjy wrote:

ew no.

I think our logo is still quite fresh especially when you compare it to the cube logo.

What we do need is a big refresh in the style of channel 4 as all that ble is getting tired and on television and online especially it looks poop.

Bail · Mon 25 Apr, 2005 20.53

I agree. One store near me still has the remains of the cube logo on the door. I like the current style, its simple and effective.

In the few seconds I spent searching I found these

Aston · Mon 25 Apr, 2005 21.01

What is it with this fad of logos literally just being the brand name in a certain font?

It's pants to be honest, I think you need something AS WELL as a corporate font, some kind of symbol - isn't that what LOGO means? A symbol that's affiliated with a corporate body?

The problem with "font only" logos is that you'll inevitably see them around the shop/office "recrated" by staff in Microsoft Word, usually incorrectly, making the whole organisation look unprofessional to the outside world if it's sent out in a letter/a public notice in a building...

cdd · Mon 25 Apr, 2005 21.06

Aston wrote:What is it with this fad of logos literally just being the brand name in a certain font?

It's pants to be honest, I think you need something AS WELL as a corporate font, some kind of symbol - isn't that what LOGO means? A symbol that's affiliated with a corporate body?

The problem with "font only" logos is that you'll inevitably see them around the shop/office "recrated" by staff in Microsoft Word, usually incorrectly, making the whole organisation look unprofessional to the outside world if it's sent out in a letter/a public notice in a building...

Couldn't agree more. Something must work about them, however, given the obvious point that some of the biggest companies, like Asda, Sainsbury's, Microsoft, Channel five, and, indeed, W h Smith and Marks and Spencers, use them.

benjy · Mon 25 Apr, 2005 21.09

Bail wrote:I agree. One store near me still has the remains of the cube logo on the door. I like the current style, its simple and effective.

I suppose it's not so bad...maybe it's more the general shop presentation and awful website that are making it feel tired. I like the vertical WHS logo but find the full WHSmith one a bit boring.

Didn't you like my leaning books (/magazines/cds/dvds), hyma!?

Pete · Mon 25 Apr, 2005 21.14

benjy wrote:
Bail wrote:I agree. One store near me still has the remains of the cube logo on the door. I like the current style, its simple and effective.
I suppose it's not so bad...maybe it's more the general shop presentation and awful website that are making it feel tired. I like the vertical WHS logo but find the full WHSmith one a bit boring.

Didn't you like my leaning books, hyma!?

I thought that was an interesting idea but remember we're not The World's Best Bookstore anymore, we now serve More Of What You Really Want. (i.e. DVDs and news)

I'm not sure how one can update the full WHS logo without losing the timelessness of the current one. I agree the website is dire though. Maybe you could design a new one for them

They have recently updated their News and PLC websites to XHTML/CSS designs that only work in IE.

Bail · Mon 25 Apr, 2005 21.18

I'm not hyma, but no. Smiths is always tweaking the layout of stores. Other branding does change, seaons, offers etc. Its mainly the store frontage that never changes. WHSmith is a really fab shop imo.