Suggest a company. Help required.

Big Brother · Tue 15 Feb, 2005 19.36

Hello,

I need to create a design brief for college. One are of my two briefs has been covered but I need one more. This is where you lot come in. For the second brief I've decided to do some Corporate Identity but I hate creating things by myself for myself. If I make up my own company to identify it'll all go wrong and I'll know what I want but not what the brief states.

Sooooo.... can you all start suggesting companies - whether large or small, national, global or local that I could do some corporate identity magic on. I'm completely open to suggestions .... only thing is do it quick as it was supposed to be in yesterday rofl.

Cheers
BB

Chris · Tue 15 Feb, 2005 20.44

Morrisons.

They are in desperate need of a Changing Rooms style makeover.

Big Brother · Tue 15 Feb, 2005 20.49

Chris wrote:Morrisons.

They are in desperate need of a Changing Rooms style makeover.

Apart from them. I had already thought of that but it's waaaay to hard lol.

martindtanderson · Wed 16 Feb, 2005 01.21

Microsoft, CNN, NBC, IBM - those all have strong identities at the moment, so anything you do would be challenging.

If you want something easy, try Walkers Crisps, or The Post Office lol

Pete · Wed 16 Feb, 2005 01.28

I think you should rebrand mdta

martindtanderson · Wed 16 Feb, 2005 01.30

lol if it were a real company lol

Big Brother · Wed 16 Feb, 2005 11.12

martindtanderson wrote:Microsoft, CNN, NBC, IBM - those all have strong identities at the moment, so anything you do would be challenging.

If you want something easy, try Walkers Crisps, or The Post Office lol

This is why I'm asking, I can only think of big companies that already have identities. Again the Post Office & Walkers Crips are the same. None of them are exactly easy anyway silly boy.

Johnny · Wed 16 Feb, 2005 12.50

How about Thames Television.

Bring back the skyline but include the Millenium Eye & Canary Wharf Tower (1 Canada Square) along with the rest of the skyline.

I doubt Thames Television would be that fresh in anyones minds now seeing as they were last part of ITV on 31/12/1992

martindtanderson · Wed 16 Feb, 2005 17.51

what about SuperGlobalHyperMegaNet.biz lol

Anonymous · Wed 16 Feb, 2005 22.10

How about Tchibo. The company runs 36 coffee shops in the south east which also have a non-food offer which changes weekly. There are always new shops opening.

The corporate identity has been more or less the same for years. The logo has been the same since the 70's! (It's supposed to represent a coffee bean releasing its aroma). Coffee is the company's real heritage and is something they've always pushed image-wise but what they are most known for is the non-food offer. One week the shops could be selling jewellery and the week after it could be LCD TV's and surround sound systems. It keeps the customers coming back!

The whole corporate image could use a revamp IMO to reflect this. Might be useful as a case-study?

Big Brother · Wed 16 Feb, 2005 22.48

steve81 wrote:How about Tchibo. The company runs 36 coffee shops in the south east which also have a non-food offer which changes weekly. There are always new shops opening.

The corporate identity has been more or less the same for years. The logo has been the same since the 70's! (It's supposed to represent a coffee bean releasing its aroma). Coffee is the company's real heritage and is something they've always pushed image-wise but what they are most known for is the non-food offer. One week the shops could be selling jewellery and the week after it could be LCD TV's and surround sound systems. It keeps the customers coming back!

The whole corporate image could use a revamp IMO to reflect this. Might be useful as a case-study?

Thank you for that more sensible suggestion. I'm tied between this now and a fake holiday company setup to focus on the London 2012 games if they get the go ahead.