Another High Street Rebrand

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cwathen
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Joined: Fri 15 Aug, 2003 17.28

I'm sure it's far from unique, but saw my first triple-branded Smiths store last week in Taunton now they're making a big deal of their Toys R Us concession, and this store with a Barclays-branded cash machine to boot too. Doesn't look cluttered at all!

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cwathen
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Joined: Fri 15 Aug, 2003 17.28

andyso wrote: Mon 09 Sep, 2024 14.50 Smiths seems to be keeping up with the times by combining different services.And It does make shopping easier
Do you regularly shop at Smiths? What is your favourite service that Smiths provide? Which Services do they not provide now which you think they should add?
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thegeek
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Joined: Sat 04 Jun, 2005 12.35

On the one hand, the First logo has been pretty unchanged for nearly 30 years, and maybe it's time for a change.

On the other...
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Blewatter
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It's like they saw the Arriva logo, and wanted to make their own version in that modern style. Ugh. Those colours are awful
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JetixFann450
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Starting to think companies are abusing the "purple-pink" colour scheme a little bit too much (i.e: ITV2)
Member of Pres Cafe who occasionally pops in and out. I have a tanuki profile picture over there and my name's not "JetixFann450"
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cwathen
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Joined: Fri 15 Aug, 2003 17.28

Since these days so many (most?) First Buses carry route-specific liveries anyway, not really sure how much impact a new corporate brand will have now vs if it was done 10 years ago. Also seen nothing about a wider rebranding of FirstGroup as a whole. Are they going to use two logos at once?
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dosxuk
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cwathen wrote: Thu 10 Oct, 2024 09.24 Since these days so many (most?) First Buses carry route-specific liveries anyway, not really sure how much impact a new corporate brand will have now vs if it was done 10 years ago.
They're apparently going back to a corporate livery across all the fleets of purple and grey.
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WillPS
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thegeek wrote: Tue 08 Oct, 2024 21.20 On the one hand, the First logo has been pretty unchanged for nearly 30 years, and maybe it's time for a change.

On the other...
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(via)
Something in the water...
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All I can think is "hello there, fellow kids". (For reference Nottingham BS has zero online banking of any sort, not even to view balances, and only supports account opening in branch and withdrawals in cash, cheque or for a fee CHAPS)
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thegeek
Posts: 895
Joined: Sat 04 Jun, 2005 12.35

dosxuk wrote: Thu 10 Oct, 2024 09.55
cwathen wrote: Thu 10 Oct, 2024 09.24 Since these days so many (most?) First Buses carry route-specific liveries anyway, not really sure how much impact a new corporate brand will have now vs if it was done 10 years ago.
They're apparently going back to a corporate livery across all the fleets of purple and grey.
This one? The grey is a bit 'dirty white'.
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all new Phil
Posts: 2007
Joined: Sun 13 Feb, 2005 00.04
Location: Next door to Hell

It kind of fits with the fairly new design of their electric buses in Leeds:

https://x.com/alexsobel/status/17562976 ... DCFLfoOXJQ
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