Another High Street Rebrand

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thegeek
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On the one hand, the First logo has been pretty unchanged for nearly 30 years, and maybe it's time for a change.

On the other...
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Blewatter
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It's like they saw the Arriva logo, and wanted to make their own version in that modern style. Ugh. Those colours are awful
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JetixFann450
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Starting to think companies are abusing the "purple-pink" colour scheme a little bit too much (i.e: ITV2)
Also known as "Allanbuzzy"
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cwathen
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Joined: Fri 15 Aug, 2003 17.28

Since these days so many (most?) First Buses carry route-specific liveries anyway, not really sure how much impact a new corporate brand will have now vs if it was done 10 years ago. Also seen nothing about a wider rebranding of FirstGroup as a whole. Are they going to use two logos at once?
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dosxuk
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cwathen wrote: Thu 10 Oct, 2024 09.24 Since these days so many (most?) First Buses carry route-specific liveries anyway, not really sure how much impact a new corporate brand will have now vs if it was done 10 years ago.
They're apparently going back to a corporate livery across all the fleets of purple and grey.
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WillPS
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thegeek wrote: Tue 08 Oct, 2024 21.20 On the one hand, the First logo has been pretty unchanged for nearly 30 years, and maybe it's time for a change.

On the other...
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Something in the water...
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All I can think is "hello there, fellow kids". (For reference Nottingham BS has zero online banking of any sort, not even to view balances, and only supports account opening in branch and withdrawals in cash, cheque or for a fee CHAPS)
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thegeek
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dosxuk wrote: Thu 10 Oct, 2024 09.55
cwathen wrote: Thu 10 Oct, 2024 09.24 Since these days so many (most?) First Buses carry route-specific liveries anyway, not really sure how much impact a new corporate brand will have now vs if it was done 10 years ago.
They're apparently going back to a corporate livery across all the fleets of purple and grey.
This one? The grey is a bit 'dirty white'.
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all new Phil
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It kind of fits with the fairly new design of their electric buses in Leeds:

https://x.com/alexsobel/status/17562976 ... DCFLfoOXJQ
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AJ
Posts: 96
Joined: Mon 16 Feb, 2004 15.25
Location: London

Boohoo Group has rebranded as Debenhams Group
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Pretty unspectacular monogram logo that has no bearing to the Debenhams logo whatsoever. Probably knocked up in all of 5 mins?

https://www.debenhamsisback.com/
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JAS84
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Joined: Fri 12 Aug, 2011 10.23
Location: Hull, UK

An advert in today's newspapers revealed a new logo for Twix. Apparently it was introduced in the US last year.
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Blewatter
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JAS84 wrote: Tue 25 Mar, 2025 23.20 An advert in today's newspapers revealed a new logo for Twix. Apparently it was introduced in the US last year.
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Looks kind of retro. I dig it
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