Another High Street Rebrand

[rdobbie]

This documentary by Iceland is an absolute belter for supermarket history enthusiasts.

Loads of high quality archive material, thanks to Iceland's in-house archive collection. Very impressive and fascinating.

[BillSmithers]

Anyone else noticed Next using a different logo on products & on some bags? Some parcel collection bags are branded as ‘Next GO’ in all caps sans serif font. Different to their current, but I can’t see anything about it online. They only updated their logo last year so would seem odd.

[JAS84]

This documentary by Iceland is an absolute belter for supermarket history enthusiasts.

Loads of high quality archive material, thanks to Iceland's in-house archive collection. Very impressive and fascinating.

Huh, a non-red logo. I've never seen that blue one on the thumbnail before - it's not listed on the Logopedia wiki either.

[james2001]

Early sighting of Rail Alphabet 2:



Only on the station nameplates at the moment though, the rest of the signs are a mix of Northern Rail and old British Rail signage.

Related, but this is still at one end of the platforms, nearly 20 years after Railtrack ceased to exist:

[Beep]

There are plenty of examples of Railtrack signage kicking about still, none as obvious as that one though. What I found interesting is the bridge strike signage which retained the Gill Sans font, some say call Railtrack, others Network Rail but more recent examples (in the last 10 years) simply read 'The railway authority' - I do wonder if this was for the inevitable rebranding of the infrastructure owners or in case the railway was to become renationalised.

Rail Alphabet 2 is cropping up all over now, there was some signage at King's Cross and Cheshunt that uses it - I think the latter were new trespass warning signs.

[Joe]

I’ve noticed that John Lewis and Waitrose don’t always verbally include the ‘and Partners’ bit in their advertising. Maybe there are valid reasons for not doing so, but if they’re not going to use their ‘full name’, nobody else will.

I always saw the intention behind the move, but it was never going to catch on. It always felt like a temporary move to me.

[scottishtv]

I see Highways England has re-branded as National Highways.

>>>

However, the website URL redirects to https://highwaysengland.co.uk/ and the Traffic England website is all still Highways England branded, as are the motorway camera images and other things.

It's a shame they didn't just revert back to the Highways Agency name (and far superior logo).

[thecorrector]

Homebase have opened their first new store in a very long time (in Oxfordshire) and seem to be trialling a new logo:

[JAS84]

That logo was first seen in April.

After Next removed their garden range from their Home stores that had it (which happened a couple of years ago) it looks like they've partnered with Homebase to fill the gap left in the stores:

https://www.retailgazette.co.uk/blog/20 ... s-in-next/

And - it looks like a revised Homebase logo? I wonder if we'll see it roll out more widely.

They do seem to have stopped their endless store closures and put a bigger focus on their homewares, so perhaps they're doing better than they were. The two Homebases near me are both in dire need of modernising though.

[Whataday]

This documentary by Iceland is an absolute belter for supermarket history enthusiasts.

Loads of high quality archive material, thanks to Iceland's in-house archive collection. Very impressive and fascinating.

Huh, a non-red logo. I've never seen that blue one on the thumbnail before - it's not listed on the Logopedia wiki either.

It was used in the early-mid 80s before the red and orange blocks were introduced.

[JAS84]

I guessed that because the font is the same.