Another High Street Rebrand

Jacket
Posts: 13
Joined: Thu 28 Jun, 2018 22.27

Well, that's hideous. mIxEd CAsE logos are bad enough, but making the letters all the same height makes me want to poke my eyes out. It looks like the logo for a Live & Kicking segment from 1995.
ballinagrappa
Posts: 1
Joined: Fri 22 Jan, 2021 19.40

Standard Life Aberdeen have changed their name to...

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Abrdn

scottishtv
Posts: 668
Joined: Thu 01 Apr, 2004 15.36
Location: Edinburgh

There's a certain arrogance about firms when they do this, declaring "it's pronounced 'Aberdeen'".

Except it isn't. You might say it is or want it to be, but the letters on the page do not form a word that says that.
Joe
Posts: 10
Joined: Wed 31 Mar, 2021 20.15

If it was a fashion label, sure. Why not? But not for this.

I think the 'a burden' reading of it is particularly unfortunate for this type of company.
all new Phil
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Location: Next door to Hell

ballinagrappa wrote: Tue 27 Apr, 2021 01.49 Standard Life Aberdeen have changed their name to...

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Abrdn

“Digitally enabled brand”. Erm, great. That totally doesn’t sound like something from 15 years ago.
Thought this was a nice forum, clearly not.
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WillPS
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thegeek wrote: Wed 21 Apr, 2021 21.09 Tesco Mobile have made a few tweaks - they're (finally) using the new Tesco typeface, have gone flat, and have reversed their blobs.

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(apparently this happened back in September but I failed to notice it until now)
Kept meaning to post about this - they rolled out the new brand quite aggressively in stores, replacing all signage (including the totems) within a few weeks. Surprising when you consider how long some brand elements linger about in stores (stuff like late 90s font 'every little helps' which I see now and again). Didn't notice the blobs had reversed tho.

They had been using the new font everywhere except the logo for a while, albeit in a weirdly spaced all caps form.
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martindtanderson
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So a mini-revival of British Rail is coming, with Network Rail updating their Station Signage and Wayfinding guidelines, and the government's plan to unify the Railways under the Great British Railways name, and a re-assertion of the "Double Arrows" icon.

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Great British Railways will use updated versions of the classic ‘double arrow’ logo as well as the Rail Alphabet typeface, used in this document. Even after 25 years of privatisation, the logo remains the most widely-used and best-recognised symbol of the railways. It is the standard marker on road signs. It appears on most tickets, online, and at the vast majority of stations. It will stay in those places and increasingly appear on trains, uniforms and publicity material too as and when these are upgraded or replaced as a single, unifying brand for the railways. Keeping it also avoids spending money on yet another new railway logo.
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WillPS
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Given people still talk about 'British Rail', particularly when referring to things like the National Rail website, I wonder how much the first word of the new brand will be ignored.
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scottishtv
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Location: Edinburgh

Yes, the tabloid headlines write themselves: "Not-So-Great British Rail", "What's So Great About Great British Rail?" etc.

I could sortof understand it is they were going to go for initials GBR and use it commonly like SNCF in France but it would take years to catch on.

Anyway, will the organisation/brand subsume Network Rail and the TOC names? Is the plan to eventually have one website, app and brand for all trains in England, and get rid of the public-facing TOC versions? The TOCs essentially become contractors to Great British Rail? (I should read up on this).
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martindtanderson
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scottishtv wrote: Fri 21 May, 2021 11.35 Yes, the tabloid headlines write themselves: "Not-So-Great British Rail", "What's So Great About Great British Rail?" etc.

I could sortof understand it is they were going to go for initials GBR and use it commonly like SNCF in France but it would take years to catch on.

Anyway, will the organisation/brand subsume Network Rail and the TOC names? Is the plan to eventually have one website, app and brand for all trains in England, and get rid of the public-facing TOC versions? The TOCs essentially become contractors to Great British Rail? (I should read up on this).
https://www.gov.uk/government/collectio ... ail-review

"Great British Railways will take over roles, responsibilities and people from organisations across the sector, including critical cross-industry functions currently exercised by the Rail Delivery Group (RDG) and, most rail functions delivered today by the Department for Transport, including procurement of passenger services. Network Rail, the current infrastructure owner, will be absorbed into Great British Railways. The new organisation will work closely with partners across the sector, including freight operators and suppliers, to help deliver a customer-focused rail system."
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Hermes
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Joined: Mon 17 Dec, 2007 10.43

Definitely not high street, but Moto services appear to be updating their branding:

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