Another High Street Rebrand

[Philip]

I see Coke Zero has had a design alteration:
https://www.marketingweek.com/coca-cola ... -strategy/

Why do they have to keep fiddling with the packaging? Just keep it simple.

[Bail]

I see Coke Zero has had a design alteration:
https://www.marketingweek.com/coca-cola ... -strategy/

Why do they have to keep fiddling with the packaging? Just keep it simple.

In essence they make less on "fat" coke now with sugar taxes, so want to push Zero as tastes the same but makes them more money and its still not selling.

[Philip]

Hmm, I haven't tried the new Zero Sugar but I liked it previously. Then again I also liked the taste of Coca-Cola Life which lasted about 5 minutes.

[Jonwo]

I tried the new Coke Zero recently and if they've changed the formulation, I can't tell the difference.

[TRWBUK]

I tried the new Coke Zero recently and if they've changed the formulation, I can't tell the difference.

Yes it still tastes like shite.

[tillyoshea]

I tried the new Coke Zero recently and if they've changed the formulation, I can't tell the difference.

I also can’t taste any difference between the formulations, but then I’ll admit to being a complete heathen who can’t taste any difference between it and ‘proper’ coke either.

[Nick Harvey]

I also can’t taste any difference between the formulations, but then I’ll admit to being a complete heathen who can’t taste any difference between it and ‘proper’ coke either.

Errrrr, you wouldn't also have a new persistent cough and a fever by any chance, would you? <grin>

[bilky asko]

I tried the new Coke Zero recently and if they've changed the formulation, I can't tell the difference.

I also can’t taste any difference between the formulations, but then I’ll admit to being a complete heathen who can’t taste any difference between it and ‘proper’ coke either.

Speaking of not being able to tell the difference, I tried some (newly launched) Pepsi Max No Caffeine. Even in the knowledge it was the caffeine free version, it tasted just like the caffeinated version (which I've found is not the case for Diet Coke Caffeine Free and the Diet Pepsi one).

[nwtv2003]

https://twitter.com/renault_uk/status/1 ... 35331?s=21

It seems like Renault has changed their logo and has taken a bit of inspiration from the past. Their website seems to have the old logo, but social media has this logo instead.

[thegeek]

Tesco Mobile have made a few tweaks - they're (finally) using the new Tesco typeface, have gone flat, and have reversed their blobs.





(apparently this happened back in September but I failed to notice it until now)

[sqwidge1978]

Not strictly High Street, but ZOOpLa have had a rebrand

https://www.creativereview.co.uk/zoopla-rebrand-zag/