Another High Street Rebrand

thegeek
Posts: 509
Joined: Sat 04 Jun, 2005 12.35

Thu 16 May, 2019 09.00

thegeek wrote:
Wed 08 May, 2019 19.01
Remember that rumour that BT were going to rebrand, but then nothing actually came of it? I wonder what happened to that plan. 🤔
this was lodged with the IPO yesterday
AxG
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Location: Derbyshire
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Thu 16 May, 2019 16.01

From the other place:
thegeek
Posts: 509
Joined: Sat 04 Jun, 2005 12.35

Thu 16 May, 2019 16.16

I'm whelmed.
bilky asko
Posts: 1100
Joined: Sat 08 Nov, 2008 19.48

Thu 16 May, 2019 18.56

thegeek wrote:
Thu 16 May, 2019 16.16
I'm whelmed.
And what a coincidence that you asked about that logo - as bang on as the speaking clock.
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WillPS
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Location: Carlton
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Sat 18 May, 2019 17.01

I presume this is the first advert with the refreshed Boots branding.



I'm all for the message but good god it's cringey.
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scottishtv
Posts: 591
Joined: Thu 01 Apr, 2004 15.36
Location: Edinburgh, Scotland

Sat 18 May, 2019 17.47

Not a rebrand, but I noticed my local Homebase has had it's frontage spruced up with a new fascia/banner type thing the length of the store. Presumably it's trying to make the place look more exciting.

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scottishtv
Posts: 591
Joined: Thu 01 Apr, 2004 15.36
Location: Edinburgh, Scotland

Sat 18 May, 2019 17.52

WillPS wrote:
Sat 18 May, 2019 17.01
I presume this is the first advert with the refreshed Boots branding.
Having passed a few stores, I think the window promo posters etc look pretty good with the logo free'd from it's oval. I'd be surprised if they replace exterior signage given the size of the store estate, but I guess we'll see. I also think their own brand packaging for pharmacy stuff could do with an update.
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Pete
Posts: 7125
Joined: Fri 15 Aug, 2003 13.36
Location: Dundee

Sat 18 May, 2019 18.40

the main issue, to my mind, with Boots branding is those awful overly large VAG Rounded signs inside. The font looks so tired, especially on the lorries with the uninspiring colour scheme.

They really need to get rid of their obsession with 3 for 2 as well and move towards an EDLP model.
"He has to be larger than bacon"
barcode
Posts: 1472
Joined: Wed 29 Aug, 2007 19.36

Sat 18 May, 2019 22.32

I think with the BT rebrand is pretty neat, well only the coloured version. The Black and white one is dire, but I think it will have other multi-purpose uses when used for other projects, I hope. With Boots, I just can't tell the difference.
DJDave
Posts: 104
Joined: Thu 23 Nov, 2006 22.53
Location: Wirral

Sun 19 May, 2019 10.17

scottishtv wrote:
Sat 18 May, 2019 17.47
Not a rebrand, but I noticed my local Homebase has had it's frontage spruced up with a new fascia/banner type thing the length of the store. Presumably it's trying to make the place look more exciting.

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Think this is the re-brand that has taken on some of Bunnings ideas and then brought back some of homebase's stuff, wish they would hurry up and refit my local homebase.
JAS84
Posts: 413
Joined: Fri 12 Aug, 2011 10.23
Location: Hull, UK

Mon 20 May, 2019 18.50

scottishtv wrote:
Sat 18 May, 2019 17.52
WillPS wrote:
Sat 18 May, 2019 17.01
I presume this is the first advert with the refreshed Boots branding.
Having passed a few stores, I think the window promo posters etc look pretty good with the logo free'd from it's oval. I'd be surprised if they replace exterior signage given the size of the store estate, but I guess we'll see. I also think their own brand packaging for pharmacy stuff could do with an update.
Well, Hull's branch has the new signage... but that's because they closed two old stores and opened a new one last week.

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https://www.hulldailymail.co.uk/whats-o ... ll-2868218
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