Another High Street Rebrand

WillPS · Wed 27 Jun, 2018 10.34

tillyoshea wrote: Tue 26 Jun, 2018 20.12 Retail Week is reporting a planned major rebrand by John Lewis and Waitrose to "John Lewis & Partners" and "Waitrose & Partners" respectively.

Gut reaction: feels like a bit of a stunt that'll be forgotten in a couple of years. Though, in fairness, that's not usually JLP's style.

thegeek · Wed 27 Jun, 2018 19.45

And Waitrose Camden is being sold to Aldi

Cache · Wed 27 Jun, 2018 23.23

Sad they're ditching the green. The new logos just look like M&S.

Pete · Thu 28 Jun, 2018 01.26

Also ditching that iconic font

It was one of the reasons I hated them renaming Bainbridge in Newcastle. It was so clearly John Lewis bc it had that font.

WillPS · Thu 28 Jun, 2018 08.13

Pete wrote: Thu 28 Jun, 2018 01.26 Also ditching that iconic font

It was one of the reasons I hated them renaming Bainbridge in Newcastle. It was so clearly John Lewis bc it had that font.

Are you sure Bainbridge got a version with the 00s font? All the named stores I knew (Jessops of Nottingham, Bonds of Norwich and Cole Brothers of Sheffield) were branded with this font:

and all were rebranded in the early 00s as John Lewis with the logo they've just replaced. The only store I knew of which got branding with the new font was Peter Jones (which retains it to this day, for some reason possibly related to its Royal Warrants):

DJDave · Thu 28 Jun, 2018 20.35

I think the George Henry Lee brand was dropped when they moved the store to Liverpool One.

Jacket · Thu 28 Jun, 2018 22.32

Those black and white logos are awful - competely bland and generic.

Also, I can't wait for my local petrol station to adopt the snappy moniker of "Little Waitrose & Partners at Shell Select".

sqwidge1978 · Sun 29 Jul, 2018 22.35

Tesco are due to rebrand some of their stores (along with opening some mothballed stores) as a new brand of discount store to compete with Aldi and Lidl, called Jack's after their founder Jack Cohen.

A Tesco subsidery PTLL Ltd. has lodged the following with the trademarks office.

Pear · Mon 03 Sep, 2018 10.29

Debenhams seem to be rebranding.

james2001 · Mon 03 Sep, 2018 19.55

First major rebranding since the 80s, surely? Apart from getting rid of the stylised D in the mid-90s anyway.

tillyoshea · Mon 03 Sep, 2018 21.55

james2001 wrote: Mon 03 Sep, 2018 19.55 First major rebranding since the 80s, surely? Apart from getting rid of the stylised D in the mid-90s anyway.

At first sight, I thought the D in the new logotype echoed that stylised D - but after looking it up, it's rather different to how I remembered it.