Another High Street Rebrand

sqwidge1978
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Joined: Sat 25 Jun, 2016 15.42

Morrison's are in the process of updating their Saver range to new packaging woth the new logo
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JAS84
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Location: Hull, UK

Beano publisher DC Thomson's logo has just changed.
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thegeek
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JAS84 wrote: Thu 05 Oct, 2017 20.04 Beano publisher DC Thomson's logo has just changed.
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The only remaining newspaper publisher on Fleet Street, fact fans.
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Pete
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thegeek wrote: Fri 06 Oct, 2017 17.38
JAS84 wrote: Thu 05 Oct, 2017 20.04 Beano publisher DC Thomson's logo has just changed.
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The only remaining newspaper publisher on Fleet Street, fact fans.
http://www.thedrum.com/news/2016/08/05/ ... ournalists

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rob
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My local shopping centre has had a rebrand.

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New logo.

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Alexia
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From the unreadable to the unoriginal.
Critique
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Saw a BT poster at a bus stop yesterday which caught my eye. It was mostly a standard advert for Infinity, but at the bottom beneath the BT logo was the text 'Be There' - are they trying to create a backronym, despite the fact that BT is a VERY well known acronym already?
Alexia
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Critique wrote: Wed 18 Oct, 2017 23.35 Saw a BT poster at a bus stop yesterday which caught my eye. It was mostly a standard advert for Infinity, but at the bottom beneath the BT logo was the text 'Be There' - are they trying to create a backronym, despite the fact that BT is a VERY well known acronym already?
Plus a well-known Middle-eastern sports channel network may take issue with Be There Sport....

(although that would solve the potentially thorny issue of a country-specific company name in foreign climes - how long has BP tried to bury the British part of its name?)
jonathan
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Critique wrote: Wed 18 Oct, 2017 23.35 Saw a BT poster at a bus stop yesterday which caught my eye. It was mostly a standard advert for Infinity, but at the bottom beneath the BT logo was the text 'Be There' - are they trying to create a backronym, despite the fact that BT is a VERY well known acronym already?
It's been used at the end of this ad since August - https://www.youtube.com/watch?v=bf7KHTF4E3w
bilky asko
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MarkAshley wrote: Mon 27 Nov, 2017 20.23
Critique wrote: Wed 18 Oct, 2017 23.35 ...despite the fact that BT is a VERY well known acronym already?
BT isn't an acronym.
Indeed, it's an initialism.
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WillPS
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bilky asko wrote: Tue 28 Nov, 2017 01.57
MarkAshley wrote: Mon 27 Nov, 2017 20.23
Critique wrote: Wed 18 Oct, 2017 23.35 ...despite the fact that BT is a VERY well known acronym already?
BT isn't an acronym.
Indeed, it's an initialism.
...unless we're talking about balance transfers.
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