Another High Street Rebrand

[WillPS]

I imagine when Arriva Trains Wales comes up for renewal (next year?) they'll loose the Arriva brand, even if Arriva retain their franchise.

[Alexia]

I imagine when Arriva Trains Wales comes up for renewal (next year?) they'll loose the Arriva brand, even if Arriva retain their franchise.

I would hope so. Parent company names are on the way out, generic brands are in (apart from the sop to keeping Mr Branson happy). The repainting and revinyling of rolling stock seems to have slowed/stopped (or in the cases of the 175s, not even started!) so with just 1 year left, it looks like Arriva can go arrivaderci.

[nidave]

One of the things the DFT are trying to do is have a constant brand across franchise owners.. sort of like TfL and Overground.

[Andrew]

One of the things the DFT are trying to do is have a constant brand across franchise owners.. sort of like TfL and Overground.

We will find out probably in about 10 years time if that works, when the 'generic name' franchises (GWR, Northern, Transpennine Express) start to expire again, although I bet it won't, as the new owners will be dying to rebrand with a fresh new image.

[Pete]

One of the things the DFT are trying to do is have a constant brand across franchise owners.. sort of like TfL and Overground.

We will find out probably in about 10 years time if that works, when the 'generic name' franchises (GWR, Northern, Transpennine Express) start to expire again, although I bet it won't, as the new owners will be dying to rebrand with a fresh new image.

Although of course with Scotrail we've already had a change of franchisee and the branding continued unchanged.

I'm not sure comparing it to London Overground is quite right though, LO gives the impression that its run directly by TfL and you'd be hard pressed to realise its contracted out.

[nidave]

One of the things the DFT are trying to do is have a constant brand across franchise owners.. sort of like TfL and Overground.

We will find out probably in about 10 years time if that works, when the 'generic name' franchises (GWR, Northern, Transpennine Express) start to expire again, although I bet it won't, as the new owners will be dying to rebrand with a fresh new image.

Although of course with Scotrail we've already had a change of franchisee and the branding continued unchanged.

I'm not sure comparing it to London Overground is quite right though, LO gives the impression that its run directly by TfL and you'd be hard pressed to realise its contracted out.

Scotrail is a great example.. if it was not for the news then most people would not know who ran it. compared to First Scotrail with the massive first branding. I do think the Overground analogy is apt as we are getting a lot of networks from the PTEs.

Like West Midlands Railway who will have one brand for all their services no matter who is the actual operator

[Andrew]

What a horrible livery.

We used to have a county specific livery in West Yorkshire, but i'm not sure it ever worked as very few services stay within the county boundary, so you'd have MetroTrain trains in Manchester, Blackpool, Sheffield, and that's before you factor in trains allocated wrongly, so you'd get Merseyrail and Tyne & Wear branded trains in West Yorks as well.

[thegeek]

SPT(E) used to have their own livery - initially "Strathclyde red" (a rather natty shade of orange), then a rather more tasteful carmine and cream. It's all gone now - I think because SPT no longer subsidise the services.

[JAS84]

Looks liike Aldi is changing from this:

To this:

[Alexia]

Christ. The A is getting a bit lost in translation there....

Rebrand #2 then.... I'm sure there are still one or two of these kicking around.

[Philip]

'Let's take our already terrible logo, and it make it look even worse!' -Aldi