Another High Street Rebrand

Philip
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Joined: Fri 22 Feb, 2008 21.23
Location: Merseyside
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Critique wrote:certainly white lettering would have been better IMO.
Do you have some sort of influence in high places? ;)
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Martin Phillp
Posts: 1501
Joined: Wed 11 May, 2011 01.28

That's a lot better.
TVF's London Lite.
JAS84
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Joined: Fri 12 Aug, 2011 10.23
Location: Hull, UK

james2001
Posts: 745
Joined: Sat 04 Jun, 2005 23.10

And just like the Co-op, it's more like going back to the "old logo"! Well not exactly the same, but very similar!
scottishtv
Posts: 755
Joined: Thu 01 Apr, 2004 15.36
Location: Edinburgh

On one hand the rollout could be easy as they just have to update the logo when they buy the sandwich wrapping paper, and disposable cups etc. There are few slow moving branded items, or a vast product range, to worry about.

However, new store signage for well over 2,000 outlets can't be cheap. You'd presume franchise holders don't have to pay extra for the rebrand.
james2001
Posts: 745
Joined: Sat 04 Jun, 2005 23.10

I wonder how long it will take them to update all the stores though, there's a branch in Nottingham that still has the pre-2001 logo on it!
JAS84
Posts: 599
Joined: Fri 12 Aug, 2011 10.23
Location: Hull, UK

Wow, didn't know Subway was even in the UK until after the newer logo (which that shop is also showing - why didn't they change the main sign at the same time?) was introduced.
Solent James
Posts: 12
Joined: Thu 07 Jan, 2016 22.22

I love this sign in West Quay Southampton dating from when the centre opened in 2000 now containing 3 well out of date logos! (sorry it's a bit blurry!)
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Jovis
Posts: 1454
Joined: Fri 25 Aug, 2006 20.08

They all look like they're the same font to me - surely not out of date, rather never actually designed to be the logos at all?
JAS84
Posts: 599
Joined: Fri 12 Aug, 2011 10.23
Location: Hull, UK

Looks like they jumbled up the fonts from the three logos...
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They are meant to be the logos, but the signmakers screwed up.
james2001
Posts: 745
Joined: Sat 04 Jun, 2005 23.10

The Marks & Spencer logo starts right, then moves into the wrong font after a few letters!
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